All right, let's talk about Nike, a company that we are all very familiar with,

a giant in the game. So Nike, not only have they entered the world of the virtual, they just

filed for the trademark. We'll talk about that. We posted that two weeks ago, but they're going to

use NFTs to verify the authenticity of items. This is something that's real big. For me,

everybody knows that I'm into sneakers, but I'm not a sneakerhead. I'm not really that

passionate about sneakers, but Troy is a sneakerhead. It's like all of these Travis Sky Air Force

limited edition. Hey, see what I've did today. Yeah, they dropped those today too. Shout out to the

sneakers that everybody would call a double in that. Shout out to y'all. Yeah, it's like all of these,

like it's like a sub coach. When you see somebody, it's like, oh, you got the virtual. You don't have to

I go, we go crazy. The been in the been in Cherry Air Force ones from Desert Storm. Oh,

let's crazy. That's Nika community in game. Yeah, they got my bad. They about to come after you

in these comments. So Troy's definitely sneakerhead. So all right, how do we feel about

what does this mean for these NFTs? And this is something I think is a game changer, but Ian,

how do you feel about this? It's an amazing adjustment because in A, it eliminates some of the

counterfeit issues you have globally. And then also too, it makes it more prestigious. So like,

a part of it is they took a very interesting marketing strategy from Sotheby's. So now only do

you have the item, but now you have the certificate. So now a post just saying, hey, I got them.

People are going to post these NFTs and certificates of authenticity as a social or cloud

move as well. So that's only going to drop the price up of the stock more price of items up

even higher. And also too, I kept saying like blockchain is going to make everything way more

accountable, more transparent. A lot of businesses are going to be heard as a result like the music

industry, but Nike and a few tech companies are going to benefit incredibly well from it. Yeah,

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