KFI AM 640. You're listening to the John Cobel podcast on the IHeart Radio app.

What a day. Warm up to the Olympics. We've heard every manner of controversy is emerging there.

Southwest Airlines is getting rid of that rugby scrum of people moving on board with the general boarding.

They're now going to go to assigned seating.

Wow.

This is kind of a big deal because they've had that assigned seating ever since they started.

That general boarding ever since they started.

Every other airline has pretty much had the assigned seating.

And there is a quality of, you know, when you get that B, here's where, when you get B, middle B is where you start to think,

mm, and potentially screwed here with a B-15, maybe you get in.

B-15 is probably still okay.

You've got your overhead rack.

It's stressful.

Yeah, it is, thank you.

You've got anxiety about where you're going to sit,

whether there will be room for your bag.

For the first time since they were founded more than a half century ago, they're going to assign

seats.

Now, the reason they're doing this is because of the thing that drives all corporations to make

all decisions, and that is money.

The idea is that by allowing you to get specific seating assignments, they are able to charge

for things like additional legroom, maybe an aisle seat, maybe a window seat.

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