It's the Mark Simone show.

On the voice of New York, 710 W-O-R.

Hey, we'll take some calls.

800, 321-0-7-10 is the number.

This story is everywhere.

It started in the Wall Street Journal, but everybody's picked up on it.

Cereal is dying.

People are not eating cereal anymore.

It's down like 10% every year.

The cereal business fading.

People want other stuff for breakfast.

Kellogg's is even spinning off the cereal company.

It's not just them, but the people that have really studied this,

say the problem is nobody wants to eat anything where you have to sit down and eat it.

They like those protein shakes, those bars, those muffins, because you can eat them on the

run, on the go. I think the real reason is you can text with one hand and eat with the other hand.

The problem with cereal, it's a little tough. You have have to sit there people like to be on the move

you know and it's uh it's also they said people want more protein for breakfast they want less

carbs the problem is most people know there's nothing but junk and all that cereal look at the

ingredients besides the sugar the sodium all, there's thousands of scientific names,

prophacium, parbonate, you don't even know what the hell is.

Even the ingredients have ingredients and not that healthy.

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