Hello and thanks for plugging in to join me Matthew Grant for this week's interview with Mark Lustitt, founder and CEO of Doc

9. Now it's always fascinating talking to people that have founded and built their own company.

But on a slight twist to how startups I sometimes thought about insurance, Mark didn't set up

Doc 9 to disrupt traditional insurance. He's actually done the opposite. He's created a company

to help the incumbents catch up with the agile,

nimble, innovative startup through better use of technology and customer engagement. Mark's been a

long-time supporter of Instac London and, like many others, has found some of his clients through

our events and connections, hanging there to find out just how he's done it.

Well, Mark, it's great for you to join us today.

This is a slightly different type of discussion than I think we've ever had before on the Institute London podcast.

So really interesting to hear about both how you built doc nine and of course

to learn some best practices for user engagement and building websites. So thank you for joining us.

Thank you, Matthew. I know you've got an interesting career. You were a web designer yourself.

You worked in private clients doing their

marketing. And then back in 2008, you saw the light and decided to build your own business.

So what was it that sort of gave you the motivation to leave from, you know, what at one time,

maybe not so much anymore was the safe world of employed work and branch out into building a business.

The honest answer is 2008, if you cast your mind back, was a really interesting time in the markets.

And I was actually let go from a company because I was a non-fee owner and I used that as an opportunity really to build upon some kind of private work I've been doing,

building websites for a while, and really kind of spun that into a positive, really.

I think it's probably a good lesson out there for some others at the moment as well.

So you use that as an opportunity to start dot nine.

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