Mark Simone on 710 W.O.R.

Hey, Joe Concha's new book is out.

It's been released.

We want you to go buy it.

Go to Amazon.

It's already a big bestseller, but you'll love this book.

The new book's called The Greatest Comeback Ever Inside Trump's Big Beautiful campaign.

It's by Joe Concha.

It's the best book on the subject of

trump the comeback the campaign order it at amazon joe concha how you doing i really need to hire you

as my agent mark i appreciate that thank you so much you know how to sell books for sure all right

let's start with the front cover it's a great great title, but the picture, this must have been tough. What one picture would you choose to put on the cover of this book? It's funny because, you know, you work with a publisher, in this case, Harper Collins, on this book and all the people that you work with to do the book. You talk about the cover and what you want to look like. Red was an easy color as far as the background, because that's the maga color. But then almost everybody said, well, if we're going to use the assassination photo, right? We're Butler, Pennsylvania, blood on Trump's face, fist in the air, fight, fight, fight. And I said, you know, and I didn't want to sound insensitive. Like, I go, I think that is almost overseen and overused at this point and I'm not sure that was the essence of the campaign.

I mean, I think that is almost overseen and overused at this point. And I'm not sure that was the essence of the campaign. I mean, it's a huge moment, iconic picture. But I think the McDonald's visit, Mark, I mean, the fact that Donald Trump not only dispelled the whole, oh, this guy's actually Hitler thing, because last check, Hitler probably didn't work the fries or did the drive-thru

at a McDonald's, right?

So he's the happy warrior this time around in this campaign.

You can tell who's winning by who's having fun.

And then he trolled Kamala just so perfectly.

It was actually on her birthday when he went to Pennsylvania for that McDonald's 60th birthday.

And she had been saying all summer it was her big

applause line during her rallies where she goes and I worked at a McDonald's you know you're just

like all right when did this happen because you look at two memoirs that she wrote of her own life

and never mentioned it once she ran for president in 2019 never mentioned it once then

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