The Mark Simone Show.

He's always a headline ahead.

And he's on 710 W-O-R.

Hey, Charlie Gasperino, the best business reporter there is.

You'll see him all over the Fox News Channel, Fox Business Network,

and read his columns in the New York Post.

But the most important thing, get his new book.

Go Woke, Go Broke. Highly recommended. You love this book.

Go woke, go broke, and it'd be a great Christmas present for a lot of people. You can go to

Amazon, you'll get it right away. Give it to people for Christmas. Go woke, go broke. Charlie Gasparino,

how you doing? How you doing, Mark?

Hey, uh, I... What's the news today? What, what, what, what insanity do we face today? Well, I was going to ask you that, but hey, let me just ask you about the book.

Go woke, go broke. When you started this, you had no idea Trump would win. The

Democrats would have problems. Are we getting towards the end

of the woke era? Is this the beginning and the end of it? Well, I had a feeling Trump would win

because when I started writing the book, the sort of backlash to wokeness. And the full pilot

is, Go-Woco broke the inside story of the radicalization of corporate America.

How all these companies became, a bunch of rich dudes became like, you know, progressive warriors

and through messaging, commercials and hiring, DEI, and ESG.

But it was being rejected by the American consumer.

Broad, broadly.

You know, Budweiser, we can go through each of the examples,

...