Mark Douglas On Building a Billion Dollar Company & Partnering With Ryan Reynolds | DSH #156
Digital Social Hour
Sean Kelly
5.0 • 1.1K Ratings
🗓️ 13 November 2023
⏱️ 35 minutes
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Summary
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| 0:00.0 | Spark your creativity with the Sims. |
| 0:04.0 | Sometimes you might feel like you're not creative |
| 0:07.0 | and you have to go in search of your creative spark again. |
| 0:10.0 | Maybe this is catching up with creative friends, |
| 0:13.0 | experimenting with a new look or trying out a new recipe |
| 0:16.0 | and thanks to the Sims, inspiration is just one game and one spark away. |
| 0:21.0 | Ready to spark something? Download the Sims 4 and play for free. |
| 0:27.0 | What have been the most successful ad campaigns you've seen? |
| 0:31.0 | I just got a ton of eyeballs. |
| 0:33.0 | The one that got the most is Peloton. |
| 0:38.0 | The basic HBO show had a main character die on the bike. |
| 0:41.0 | Mr. Big in the show is riding a peloton. |
| 0:44.0 | And he dies on a peloton as the character in the show. |
| 0:48.0 | Oh my gosh. |
| 0:49.0 | That's how they've broken down into the show. |
| 0:51.0 | So the stocking actually cracks. |
| 0:53.0 | The next day, the stocking peloton acts with, yeah. |
| 0:55.0 | So within 36 hours, we developed, |
| 1:00.0 | so the maximum everything created, |
| 1:03.0 | and the app Peloton, |
| 1:05.0 | that the ad was that he faked his death |
| 1:08.0 | and ran off of the peloton. |
... |
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