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Digital Social Hour

Mark Douglas On Building a Billion Dollar Company & Partnering With Ryan Reynolds | DSH #156

Digital Social Hour

Sean Kelly

Self-improvement, Education

5.01.1K Ratings

🗓️ 13 November 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

On today's episode on the Digital Social Hour, Mark Douglas talks about partnering with Ryan Reynolds, Building a billion dollar brand with MNTN and how he is using artificial intelligence. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Spark your creativity with the Sims.

0:04.0

Sometimes you might feel like you're not creative

0:07.0

and you have to go in search of your creative spark again.

0:10.0

Maybe this is catching up with creative friends,

0:13.0

experimenting with a new look or trying out a new recipe

0:16.0

and thanks to the Sims, inspiration is just one game and one spark away.

0:21.0

Ready to spark something? Download the Sims 4 and play for free.

0:27.0

What have been the most successful ad campaigns you've seen?

0:31.0

I just got a ton of eyeballs.

0:33.0

The one that got the most is Peloton.

0:38.0

The basic HBO show had a main character die on the bike.

0:41.0

Mr. Big in the show is riding a peloton.

0:44.0

And he dies on a peloton as the character in the show.

0:48.0

Oh my gosh.

0:49.0

That's how they've broken down into the show.

0:51.0

So the stocking actually cracks.

0:53.0

The next day, the stocking peloton acts with, yeah.

0:55.0

So within 36 hours, we developed,

1:00.0

so the maximum everything created,

1:03.0

and the app Peloton,

1:05.0

that the ad was that he faked his death

1:08.0

and ran off of the peloton.

...

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