The budget for lobbying for hyper-processed food is about the same as the lobbying budget for the Department of Defense.

The marketing budget, I mean you and I can sit here talking all we want and how many people are going to say it? Some hundreds of thousands but not compared to like what Coca-Cola is going to do

during the Super Bowl you know where billions of people are going to see it over and

over and over. Food appears to be cheap but we are absorbing those costs in a different way.

It's not that there are no overweight vegans and Coca-Cola and vegan, but if you start concentrating on eating

largely unprocessed foods, more vegetables, legumes, nuts, and so on, it's a healthier diet. So I thought well why don't I just eat like a

vegan fanatic until six o'clock every day and then do whatever the hell I want to

do for dinner and I want to do for dinner.

And I did that and it worked.

And you know the wonderful coincidence

is that what's good for you is good for the planet. Oh, The