Welcome to the History Tricks where any resemblance to a boring old history lesson is purely coincidental.

Hello and welcome to the show. This is part two of our coverage of Marjorie Maryweather

Post. We strongly suggest that you stop here and go back to part one. But in case you're

already running or knitting and just want to press on, let's give you a teeny tiny little

recap. Marjorie Post grew up in the Midwest in the household of an entrepreneurial father

who ended up creating one of the biggest cereal product empires of all time. So obviously

the money came rolling in. She became a debutante. She married one guy who was of the right family

but was not right for her and is now married to E F Hutton. Because when E F Hutton talks,

everyone listens. Marjorie and E F who she calls Ned have developed a lifestyle. They go

from there a state on Long Island to their estate in the Adirondex to a little place she

built called Mar Lago. It's a society year. They go from one place to the next to the next.

She lifts a couple last on their yacht in the harbor of Gloucester, Massachusetts. Marjorie

has investigated a company she discovered there that produced frosted foods. She was

encouraging her husband to buy it and he was hemming and hawing. The company was owned by

one Clarence Bird's Eye. He was resistant. But he did understand that it had been Mr.

Post's dream to parlay his success with Post him and his assorted cereals into a wider

empire. Okay, yes, you're right. We should acquire other companies. We will diversify that

is a great idea and that is just what we will do. But we cannot do it from Battle Creek

because no real business is done in Battle Creek. We are going to relocate the headquarters

to New York. And so they did. And they began by acquiring a little company called the

Jello Corporation. People loved this, loved it. For 10 cents and later it was 5 cents. You,

yes, you can replicate all of those highfalutin desserts that you see in the society right up

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