This is Scientific Americans 60 Second Science.

I'm Steve Mursky.

Got a minute?

Early in August in New York Times revealed that Coca-Cola was funding an organization at the University,

based at the University of Colorado, the Global Energy

Balance Network, that was doing research to demonstrate that it really didn't matter how much so do you drank or what you ate,

what really mattered was how much exercise you did in obesity.

Marion Nessel, Professor of nutrition, food studies in public health and of sociology at New York University,

an author of the new book Soda Politics, taking on big soda and winning.

Yes, exercise is very important and I'm for it, but if you want to manage your weight,

you really, really, really have to eat less and drinking less soda is a good way to start.

Nessel spoke at an event December 14th sponsored by the New York City Food Policy

Center at Hunter College that took place at the City University of New York School of Public Health in Harlem.

The idea that Coca-Cola would fund this kind of research,

that researchers would take money from Coca-Cola to do this kind of research and that the university would allow its

researchers to take this kind of money shocked the public. Even Fox News was shocked.

So the fallout has been amazing to watch.

This was a public relations disaster for the company.

The University of Colorado returned a million dollar grant to the Global Energy

Balance Network.

In November, just a few weeks ago, the Associated Press got involved in this and they filed government records

requests from Colorado to get the emails between the researchers in Coca-Cola and discovered that Coca-Cola was

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