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All Home Care Matters

Mari Baxter Chief Operating Officer for Senior Helpers®

All Home Care Matters

Enriched Life Home Care Services

Education, Health & Fitness

5.088 Ratings

🗓️ 23 April 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Mari Baxter as guest to the show.

 

About Mari Baxter, Chief Operating Officer, Senior Helpers®:

 

Ms. Baxter began her career with Senior Helpers® in 2008 when there were just 40 franchisees. After working in the field for several years, Mari was promoted to Vice President of Operations in 2011, with the additional responsibilities of all resales, corporate stores, international franchising, and the training department. In 2021, she moved into the position of Chief Operating Officer.

 

As COO, Mari and her field staff, Directors and department Vice Presidents oversee all franchise and corporate store operations, compliance management, advanced training, client care and retention programs, and vendor and national account relations. She has more than 15 years of leadership, operational and management experience in the franchise space, in addition to more than 14 years as a successful business owner and entrepreneur.

 

About Senior Helpers® :

 

Senior Helpers® is the nation's premier provider of in-home, non-medical senior services ranging from specialized care for those with diseases such as dementia, Alzheimer's, and Parkinson's to personal and companion care to help individuals looking for a little assistance with daily activities.

 

Our service options are flexible and completely customizable to your specific needs, and your personalized senior care plan can combine aspects of any of our service offerings. When you first contact a Senior Helpers office, we will set up a complimentary initial assessment at the client's dwelling to determine their needs and formulate an individualized care plan. When needed, a qualified staff member, Social Worker, or Registered Nurse (depending on state regulations) will conduct a full assessment to aid in this process and further articulate the care plan. We will then use this assessment in our caregiver matching process to choose the most appropriate caregiver for our clients.

 

Senior Helpers elevates its care for clients through three key programs: the proprietary LIFE Profile assessment tool, the Senior Gems® program, and the Center of Excellence training spaces.

 

LIFE Profile is a research-based technology tool that uses data to identify a client's risk of being hospitalized.

 

The Senior Gems® program provides effective strategies for supporting and caring for loved ones from normal aging through late-stage dementia, focusing on what is precious and unique about each senior at each stage.

 

The Senior Helpers® Center of Excellence is a training space designed to simulate a client's home, allowing caregivers to learn and train in a real-world environment and demonstrate their ability to provide the highest quality of care in a client's home.

Transcript

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0:00.0

Welcome to all home care matters, the show where we discuss all things home care, with discussions

0:06.7

on important age-related matters and topics. Brought to you by Enriched Life Home Care Services,

0:13.3

the number one rated home care provider in Michigan by Top Rated Local.

0:23.9

Hello and welcome back to All Home Care Matters.

0:26.7

If this is your first time visiting us here at the show, we want to say thank you for taking

0:30.3

time out to be with us today.

0:32.0

We appreciate how valuable everyone's time is, and that's why we try and make each episode

0:36.4

here at All Home Care Matters, something that will why we try and make each episode here at all home care matters,

0:38.2

something that will hopefully matter to you. Today, I am honored to welcome Mary Baxter.

0:44.0

Mary is the chief operating officer for senior helpers. Hello, Mary. How are you? I'm great. Thank you.

0:51.7

Thank you for having me. Our pleasure. Mary, I want to first start off with

0:56.3

introducing our viewers and listeners to senior helpers, for those that may not be familiar with senior

1:01.9

helpers. Can you take a few moments and kind of describe what senior helpers is and what they provide

1:07.0

families? Sure. Senior Helpers is a private, mostly private pay, although we do other

1:14.7

programs as well, but for home care, for individuals. And home care can be anywhere from

1:19.8

in someone's home or into a facility. But we provide care primarily for seniors, but we also

1:25.6

take care of people who are in need of assistance

1:27.8

at home or assistance after surgery or accidents or heart attacks or strokes or

1:34.0

whatever it might be but giving people the opportunity to heal, mend or age at home.

1:39.7

So that's what we do. We have roughly over 400 locations in the United States. We have 33 locations in Australia and 21 in Canada.

1:49.3

That's wonderful. And, you know, oftentimes, you know, we find families aren't familiar with home care and that this is a service available to them.

1:57.9

Often they think it's one or two choice as a hospital or a nursing home

...

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