Marcus Collins: For the Culture

FranklinCovey On Leadership with Scott Miller

FranklinCovey

Business, Management

4.9 • 851 Ratings

🗓️ 12 November 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing and branding in the digital age is a constantly evolving realm to manage, but it’s one that Marcus Collins has mastered. Marcus joins On Leadership to share the importance of understanding culture and how it shapes human behavior and brand perceptions. He discusses the concept of finding your congregation, or your community of people who share a brand’s beliefs and values, and use the brand to communicate their own worldviews. Marcus offers practical advice for executives and leaders on how to build a strong social media presence by focusing on communicating their beliefs and values rather than just promoting their products.

Transcript

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0:00.0	Hello and welcome back to Franklin Covey's Twice Weekly Podcast on Leadership with Scott Miller.
0:16.6	That's me. I am your host each week, twice a week on Tuesdays and Fridays, where for six years now,
0:23.0	400 plus episodes, we have curated some phenomenal conversations. When I say we, I mean
0:28.6	everybody behind the camera as well. Drew and Ty and Travis and Brandon and Jin and a whole
0:37.2	variety of people that help to build this podcast as what is now the world's largest twice-weekly leadership podcast where we interview people of phenomenal insights, whether they are CEOs, board members, founders, chairmen, creators, artists, entrepreneurs,
0:54.7	solopreneurs, entrepreneurs.
0:56.8	Sometimes they are academics, research scientists.
1:00.1	Sometimes they're common people whose name you may not have heard of,
1:03.6	but they discovered or uncovered something useful in your journey as a leader.
1:08.4	Perhaps even they experienced something unspeakable or trauma that was a massive
1:13.6	setback, lived to tell and teach about it as part of their abundance to make you more effective.
1:22.2	As a parent, as a friend, as a leader, as a human being, this podcast comes on the heels of our co-founder, Dr. Stephen R. Covey, who wrote arguably
1:31.7	one of the most seminal personal development leadership books in our generation, the Seven
1:36.7	Habits of Highly Effective People.
1:38.8	This book has sold nearly 60 million copies in every language conceivable.
1:43.7	And today, Franklin Covey is, by most measures, the world's most trusted leadership firm.
1:49.0	I'm especially proud of my nearly 30-year association formally and informally with this company.
1:55.9	Today, our guest is a very patient man because I think I've canceled maybe three or four times on this interview for a wide variety of legitimate reasons, usually family-centric, but I want to first compliment Marcus for hanging in there and joining us today.
2:13.4	You know him as the author of the phenomenally successful book, bestselling book, released in the last
2:18.5	year titled For the Culture, the Power Behind Why We Buy, What We Do, and Who We Want to Be.
2:28.3	Marcus Collins, welcome to On Leadership.
2:31.6	Thank you so much for having me. I am stoked to be here.
	...

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