On this episode of the playbook I have Marcus Allen, the MVP and Pro Football Hall of Fame running back

and we are going to talk about how greatness is not given and also why a free lunch costs a dollar 99.

Join me for all of this and more on the Playbook.

This is Entrepreneurs The Playbook,

where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions

on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melzer with Entrepreneurs of the Playbook

and I am so excited because I have the only person ever to win the NCA championship, the Heisman Trophy, Super Bowl, MVP of the Super Bowl, and the MVP of the NFL.

And we grew up so close to each other.

I dreamed of being Marcus Allen.

Obviously, one of us ended up living that dream,

but I was blessed though to be in the sports industry

and to not only watch you on the field,

but most importantly, of all the players

in the Hall of Fame, and I get to work with so many

and my partner is one you are as big as a

class act off the field that you are on which is why I wanted you have on the playbook because I think

your values and your family values and I'm blessed to be around them as well in their charity

are most important off the field to you even though you excelled in playing the game.

So first of all growing up you know what were your aspirations

...