Today is Monday, March 23rd, 2020.

On this day in 1994, presidential candidate Louis de Naldo Colosio was assassinated in Tijuana, Mexico.

Welcome to today in True Crime, a parcast original.

Due to the graphic nature of today's crime,

listener discretion is advised.

Extreme caution is advised for listeners under 13.

Today we're covering the assassination of Mexican presidential candidate,

Louise Donaldo Colosio, who was shot after a campaign speech in Tijuana.

Let's go back to the afternoon of March 23rd, 1994, just after 5 p.m.

Almost 4,000 cheering cheering supporters were pressed together

around the battered pickup truck parked right in the center of Lomas Tarinas.

The city of Tijuana was one of the largest urban centers in Baja California, Mexico, and Lomas Tarinas was one of its more impoverished

neighborhoods. However, the citizens of Tijuana were active in politics. The campaigns were grassroots and local in this town.

People paid attention to elections and participated with more than votes. They held

rallies and events and invited their neighbors and friends.

Today's event was no exception.

On this sunny but cool March afternoon,

Beloved presidential candidate Louise Donaldo Colosio had

drawn quite a crowd. He was the last to speak in a group of municipal council leaders

and social service figure heads.

Colosio had no trouble focusing the frenetic energy of crowds with his orations,

whether he was speaking in a gymnasium, on a theater stage, or even from the back of a truck like today.

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