March 12, 2010
On the Media
WNYC Studios
4.6 • 9.1K Ratings
🗓️ 5 May 2011
⏱️ 51 minutes
🧾️ Download transcript
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Transcript
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| 0:00.0 | This is a rebroadcast of a show that we first aired last fall. |
| 0:06.0 | From WNYC in New York, this is NPR's On the Media. |
| 0:09.9 | I'm Brooke Gladstone, and this week we're all about the music. |
| 0:14.1 | Everything that's gone wrong in the news business went wrong first in the music business, |
| 0:19.3 | at least the part that has to do with digital technology |
| 0:21.9 | and the fact that the stuff we used to pay for we can now get easily for free. And we have an |
| 0:27.9 | anniversary of sorts to hang our exploration on. Exactly 10 years ago this fall, recording industry |
| 0:34.5 | execs had to confront what many saw as a cancer on their business model, |
| 0:39.8 | a peer-to-peer file-sharing service known as Napster. |
| 0:43.3 | So that's the setup. |
| 0:45.0 | But we've decided to let public radio and TV reporter Rick Carr guide the hour. |
| 0:50.3 | He's been studying precisely this issue for a dozen years. |
| 0:54.1 | So, Rick, take it away. |
| 0:55.7 | In 1999, the major record labels were living Lovita Loka. They sold about $13 billion worth |
| 1:15.0 | music. Last year, just $8 billion. The industry's troubles started exactly 10 years ago this fall. |
| 1:23.4 | Back then, most people didn't know what an MP3 was. There was no satellite radio, no internet |
| 1:29.4 | radio. There was no Apple iTunes music store because there were no iPods. But there was a new |
| 1:35.9 | piece of software written by a college kid in Boston that let people copy one another's |
| 1:40.6 | music collections without paying. In the summer of 1999, Napster had only a few |
| 1:46.4 | thousand users, but the record labels trade association was already getting nervous. A couple |
| 1:52.3 | months later, nearly a million people were using the software. So Hillary Rosen, who was at the time |
| 1:58.3 | the head of the Recording Industry Association of America, or |
... |
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