Marc Andreessen and Jim Barksdale on How to Make Money

HBR IdeaCast

Harvard Business Review

Business, Marketing, Teams, Business/entrepreneurship, Harvard, Management, Strategy, Economics, Finance, Hbr, Business/management, Leadership, Entrepreneurship, Business/marketing, Innovation, Communication

4.3 • 1.9K Ratings

🗓️ 10 July 2014

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

The tech luminaries on bundling and unbundling in the digital age.

Transcript

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0:00.0	Hey everyone it's Kurt we need your help with our annual survey this is your last chance to help us get to know you so we can make idea cast even better for you
0:09.8	it's easy just go to HBR.org
0:13.0	podcast survey.
0:15.0	Again, that's HBR.org.
0:17.0	And thanks for listening. Welcome to the HBR IdeaCast from Harvard Business Review. I'm Justin Fox and I'm
0:38.1	talking today with Jim Barksdale and Mark Andresen. Jim and Mark used to work together back in the 90s at this place called Netscape
0:46.4	Communications. Jim was the CEO a former IBM salesman who had held top jobs at FedEx and AT&T Wireless.
0:54.0	Mark was a kid just out of the University of Illinois who had co-created the first
0:58.5	widely used web browser. They both done a lot since then, but at this point I should probably shut up and say hello.
1:05.0	Jim and Mark, welcome to Ideacast.
1:07.0	Hey, it's great to be here.
1:09.0	Good to be with you.
1:10.0	I've brought these two gentlemen together remotely to discuss a saying of Jim that Mark has
1:18.0	been repeating a few times lately and it seemed to be kind of an important thing.
1:22.8	Now Mark, first of all, Jim was kind of famous for his business things, right?
1:27.0	Oh, of course.
1:29.0	I believe we could go for hours.
1:31.0	Okay, well, we'll hit some other ones at the end of this, but this particular one has to do with
1:35.1	bundling and unbundling. How do you remember it going, Mark?
1:40.1	Jim would say, and Jim, correct me if I'm wrong, in business, there are two ways to make money.
1:45.1	You can bundle or you can unbundle.
1:48.7	It actually was a quote at the end of a very long road show when we were taking Netscape public. Our trip through Europe
	...

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