5 • 145 Ratings
🗓️ 3 May 2021
⏱️ 33 minutes
🧾️ Download transcript
**This episode is brought to you by MuteSix, Omnisend, and Rockerbox.**
In the second part of this Feature, Michael Bell, Founder, and CEO of Manukora, talks about efficacy and traceability. He also shares the opportunities that led him to this business.
He lived in New Zealand, where the Manuka tree is available. Then, his family, close friends, and mentor helped direct him on his path. That's why he considers himself fortunate.
Michael mentions some Hero products along with their descriptions. He describes the complicated production process and nature of honey.
In part 2, we discussed: What makes them different from other brands; His advice for people involved in a corporate job; Does he feel lucky; Which are the best selling products; What are the grades in the honey; How honey production is stressful; How they take care of bees; What kind of product is honey; and so much more.
Join Ramon Vela and Michael Bell as they break down the inside story on The Story of a Brand.
For more on Manukora, visit: https://manukora.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: www.mutesix.com/storyofabrand
*
This episode was brought to you by Omnisend.
Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.
With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.
The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.
Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.
Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/
*
This specific episode is also brought to you by Rockerbox.
We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.
As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.
Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.
Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).
Click on a timestamp to play from that location
0:00.0 | Recorded at Mute 6 Studios. |
0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
0:14.3 | This is the story of a brand with your host, Ramon Vela. |
0:21.4 | The cool thing about, you know, what we're doing down in New Zealand is a super regenerative product. |
0:26.5 | You know, we're taking a huge amount of care with these bees. |
0:28.8 | They're super, super healthy in the most remote areas. |
0:31.1 | And as I said, like, the other benefit of that is that these bee populations are actually |
0:36.9 | helping, you know, keep the |
0:37.8 | world bee populations alive, you know, the pollination and everything of other food sources |
0:42.4 | around the world. So it's a super, super positive impact product, which is something that |
0:47.5 | I've come to learn more and more about and something that I'm very passionate about. So I believe |
0:52.3 | it's an amazing plant-powered product and the bees, you know, facilitate that |
0:55.3 | process. They're very, very happy, healthy during that process. And it's an amazing natural product. |
1:09.8 | This episode is brought to you by Omnisand. |
1:14.2 | Now, if you're in e-commerce marketing and it feels like those weekly newsletters are no longer |
1:18.4 | enough to power your growth, you're going to love Omnisand. |
1:22.6 | Now, Omnisan is an e-commerce marketing platform that goes above and beyond regular email campaigns. |
1:28.5 | So you can actually start increasing your sales, not your workload. |
1:33.6 | With Omnysand, you'll be launching pre-built e-commerce automations in no time, |
1:37.7 | as well as intuitively segmenting your customers, |
1:40.7 | and even trying out SMS or push notifications, all from the same platform. |
1:47.0 | The best part? Omnysend provides an immediate boost to your revenue while staying as easy as drag |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.