Manukora - Art of Producing the Purest Mānuka Honey
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 3 May 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Omnisend, and Rockerbox.**
Part of your health ritual - that's what Manukora wants their products to be for you. In the first part of this Feature, we have Michael Bell, Founder, and CEO of Manukora, a health and wellness brand that produces Manuka honey and supplements.
Michael worked at an accounting and finance company. While growing up, he learned about nutrition from his family as they were involved in food production. In 2015, he left his job and decided to launch Manukora. Today he is going to talk about his journey and challenges that came along the way.
In the first part of this Feature, we discussed: To whom he grateful; Overview of the brand; Where he was before Manukora; Why he started the business; How finding the right person helped him; What interested people in Manukora; Trends during the pandemic; What struggles he faced in the market; and so much more.
Join Ramon Vela and Michael Bell as they break down the inside story on The Story of a Brand.
For more on Manukora, visit: https://manukora.com/
*
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For your free digital marketing consultation, visit: www.mutesix.com/storyofabrand
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Transcript
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| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | Honey has been around for thousands of years. |
| 0:23.6 | I think the earliest that they can find is the Egyptians using honey, so a long while back. |
| 0:31.5 | And, you know, honey's awesome. |
| 0:32.6 | You know, normal honey is awesome because it's, you know, very very very high natural sugar content um and has |
| 0:39.2 | you know hydrogen peroxide so it has very nice antibacterial effects itself um and very good |
| 0:44.7 | preservatory qualities um but i suppose as the world transitioned into you know more natural |
| 0:52.1 | remedies and natural products you know honey has know, gathered a lot of momentum. |
| 0:57.0 | Obviously there's a range of things around, you know, |
| 1:00.0 | good production practices, care of, you know, the animals and care of the land that, you know, |
| 1:08.0 | needs to be addressed in a range of sectors. But honey, honey is, honey's right up there. |
| 1:13.6 | And I suppose what has happened with Manuka honey is, |
| 1:16.6 | it's essentially a supercharged honey for the health sector. |
| 1:19.9 | It comes from the Manuka tea tree. |
| 1:22.9 | And it has something called methylglyoxal, |
| 1:25.8 | which is responsible for antibacterial activity. |
| 1:29.1 | And it, you know, got proven in the late 1990s that Mahanuka honey could kill staphlococcus |
| 1:35.1 | or MRSA and a petri dish. |
| 1:36.9 | And these are things that like maddenantantantant antibiotics were struggling with. |
| 1:40.7 | So ever since then, it slowly started to catch on. |
... |
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