Manufacturing the Magic: Project Florida gets underway
The Jim Hill Media Podcast Network
Jim Hill Media Podcast Network
4.7 • 1.5K Ratings
🗓️ 20 December 2025
⏱️ 16 minutes
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| 0:00.0 | Welcome aboard Pink Motterail. |
| 0:08.7 | I'm your pilot, Michelle Viadolid, and next to me is my co-pilot, Noah Viadolid. |
| 0:13.5 | Hey, everybody. |
| 0:14.3 | Last time, we talked about Disneyland 1967. |
| 0:18.2 | This time, we're going to discuss Project X, or, as it's known now, the Walt Disney World Resort. |
| 0:29.6 | Let's go back a few years to 1964. Ever since building Disneyland, Walt wanted to build something |
| 0:36.6 | better without the real-world |
| 0:38.9 | motels, shops, and restaurants that quickly surrounded Disneyland. |
| 0:43.7 | He didn't want to build another Disneyland at first, even though this would give him a |
| 0:48.0 | chance to build the big castle he originally wanted for Disneyland, but couldn't afford. |
| 0:54.0 | Disneyland was such a hit, people immediately |
| 0:56.2 | began speculating about a second park. But Walt didn't follow Pigs with Pigs, and he denied everything. |
| 1:02.7 | Brazil, St. Louis, Washington, D.C., Niagara Falls, and, yes, Texas, all sent interested parties to talk to Walt. Walt considered St. Louis, |
| 1:13.8 | but the backers insisted beer be sold there, so he said no. He didn't want any place snowy. He |
| 1:20.1 | didn't want it outside of the USA. Everybody got a no, an official no anyway. Un efficiently, |
| 1:26.1 | they landed on a place in central Florida and started buying up land under assumed names like Bay Lake Properties. |
| 1:34.3 | For a really great telling of this chapter of Disney history, I strongly recommend Dick Nunes' book, Walt's Apprentice, keeping the Disney Dream alive. |
| 1:43.4 | They approach landowners, offering a little |
| 1:46.2 | more than what the land was worth, but not the inflated rates that would have come with the name Disney. |
| 1:52.2 | Rumors flew. It was Lockheed. It was the U.S. government. It was Disney. An intrepid's Orlando |
| 1:58.5 | Sentinel reporter, Emily Bavar, interviewed Walt at Disneyland's |
| 2:02.9 | Tensennial. He lied and said it wasn't him, and here's why. He then described the area so |
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