Manu Molina - "Marketing Models for Professional Yogis"

J. Brown Yoga Talks

J. Brown

Yoga, Health & Fitness, Yogateacher, Alternative Health, Yogaindustry, Religion & Spirituality, Spirituality

4.4 • 696 Ratings

🗓️ 16 September 2024

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Manu Molina, founder of Yoga Biz Mentor, talks with J about marketing yoga classes and retreats. They discuss creating platforms before the pandemic, impacts of everything going online, working for yoga centers, transitioning roles and mentoring others, monetization and content, the fine line between sleazy techniques and fair trade, overpromising and scarcity mindset, the ickiness of selling yourself, effectively communicating the value of what you offer, how to come up with pricing, organizing retreats, and having soul in the game.

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Transcript

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0:00.0	All right, here we are.
0:12.9	This is Jay Brown Yoga Talks podcast.
0:16.0	My name is Jay Brown.
0:17.9	If this happens to be your first time here today, let me welcome you.
0:22.2	Everyone else, what's up?
0:25.0	How's everybody doing?
0:26.6	Did you have an okay week?
0:29.3	The plan for today is to talk some shop, to talk about the ins and outs of being a professional yoga teacher.
0:41.1	And when I use the word professional,
0:45.3	it demands further clarification.
0:49.5	Sometimes when I have spoken to people
0:51.6	about what it means to be a professional yoga teacher,
0:55.2	the idea is that you have been able to monetize what you're doing and make a living at it.
1:03.2	So it's not just a hobby, but you pay your way with it.
1:07.0	You're a professional yoga teacher.
1:09.5	However, I have also reflected upon that.
1:14.4	And it's clear to me that I've known many a yoga teacher who were consummate professionals,
1:21.6	who showed up on time, who were well trained and effective at what they did and took it seriously and had all the
1:29.5	hallmarks of what I think of as a professional, a pro at it, teaching yoga.
1:35.1	But they don't know how to monetize what they're doing and they're not necessarily making any
1:39.5	money at it.
1:41.2	So when we say professional, it can mean a couple of different things. I think today I am
	...

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