What comes to mind when you think of John Deere? The green and yellow logo,

combines dotting the American countryside? How about space? It's something current

board member and former Boeing defense CEO Leanne Corret discussed on this

podcast in April.

Dear is I think one of the best technology secrets in the world out there. They are I

had the honor of watching you know some of the

automated planting and the sea and spray technology. It just it's just absolutely mind-boggling at times what the ability to do is, but you're not going to do that to your point without the access to space.

Deer is making a big bet on precision agriculture, which uses

sensors, software, and data analytics to improve crop yields.

It's already selling self-driving tractors and other autonomous farming equipment,

and now the machinery manufacturer is looking to partner with satellite operators

to boost connectivity.

The company began eliciting bids for a SATCOM's contract last fall, Deal Value

undisclosed, and Jamie Hindman, Deere's Chief Technology Officer, is the person overseeing

the process.

We're pretty bullish, actually, on the opportunity that the commercialization of all things space is bringing

to agriculture at the moment.

If you think of agriculture, it's largely a rural job, right?

It's done in rural locations where terrestrial cell

connectivity is not always available.

And when it is, it's not always sufficient

to do the types of things that farmers need to have done in the field.

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