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Hello and welcome to the Price of Football podcast, the podcast that chases the money behind the beautiful game.

Over there is football finance experts at Liverpool University, Kira McGuire.

Hello, Kevin.

And this is the voice of Kevin Day, his civilian sidekick, apparently.

I can see you're somewhat aggrieved by that.

I was somewhat aggrieved and I read that. Yeah, I've never been described as a sidekick before, let alone a civilian one.

...