Managing Crises in the Short and Long Term

HBR IdeaCast

Harvard Business Review

Strategy, Marketing, Hbr, Harvard, Leadership, Entrepreneurship, Business/management, Business, Innovation, Economics, Finance, Teams, Management, Communication, Business/entrepreneurship, Business/marketing

4.3 • 1.9K Ratings

🗓️ 14 April 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Eric McNulty, associate director of Harvard’s National Preparedness Leadership Initiative, studies how managers successfully lead their companies through crises such as the Deepwater Horizon oil disaster and the Boston Marathon terror attack. He identifies the common traps that leaders fall into and shares how the best ones excel by thinking longer-term and trusting their teams with operational details. He also finds that companies that put people ahead of the bottom line tend to weather these storms better. McNulty is a coauthor of the book “You’re It: Crisis, Change, and How to Lead When It Matters Most” and the HBR article “Are You Leading Through Crisis… Or Managing the Response?”

Transcript

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0:00.0	Hey everyone it's Kurt we need your help with our annual survey this is your last chance to help us get to know you so we can make idea cast even better for you
0:09.8	it's easy just go to HBR.org
0:13.0	podcast survey.
0:15.0	Again, that's HBR.org slash podcast survey.
0:19.0	And, thanks for listening. Welcome to the HBO Ideacast from Harvard Business Review. I'm Kurt Nickish. Ten years ago, on April 20, 2010, the Deep Water Horizon oil rig exploded in the Gulf of Mexico.
0:56.4	The fireball was visible 65 kilometers away.
0:59.6	11 workers died.
1:01.5	The explosion launched the biggest accidental oil spill in history.
1:05.4	U.S. Coast Guard Rear Admiral Peter Neffinger became the Deputy National
1:10.1	Incident Commander. Over the coming weeks and months, he discovered that his role was not micromanaging this bill itself.
1:17.0	Rather, it was navigating the complex issues that were consuming stakeholders at all levels, environmental ones, legal, economic, and
1:25.9	social.
1:27.1	Nefenger's efforts helped create the room for people on the ground and in the water to
1:31.3	succeed.
1:33.0	Our guest on the show today was on site with Admiral Neffinger, studying the response.
1:38.2	We've brought him on the show to talk about today's crisis.
1:41.2	The coronavirus pandemic has struck economies, paralyzed some businesses and markets,
1:46.1	and is testing leaders and managers in ways they never imagined.
1:50.0	Eric McNulty is the Associate Director of the National Preparedness Leadership Initiative at Harvard.
1:56.0	He's also the co-author along with Leonard Marcus of the HBR article,
2:00.0	Are You Leading Through Crisis or managing the response?
2:04.0	Eric, thanks for coming on the show.
	...

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