4.1 • 11.9K Ratings
🗓️ 25 February 2020
⏱️ 11 minutes
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0:00.0 | This TED Talk features travel management consultant Fang Ruan, recorded live at TED at BCG 2019. |
0:10.4 | I love dumplings, but I seldom have dumplings in the restaurant because my mom's cooking is the best. |
0:20.2 | One day, I happened to take a bite of dumpling seed dish. |
0:24.8 | To my surprise, they had a flavor of going home. |
0:29.4 | Fresh, chewy, and unexpected. |
0:33.5 | In addition to be a dumpling lover, I actually have a full-time job. |
0:38.1 | I am a management consultant, |
0:40.4 | so naturally, I was keen to understand the reasons behind those delicious dumplings. |
0:46.8 | What I didn't expect is that this dumpling |
0:49.5 | triggered my exploration of new ways of management in China, |
0:54.1 | a change that has deeply rooted in Asian Chinese philosophies. |
0:59.6 | But first, let's go back to the dumplings. |
1:03.8 | Gao DeFu founded Dumping Shi 17 years ago. |
1:07.8 | Today, the company enjoys 500 stores with 8,000 in four years, but it wasn't |
1:13.7 | always the case. Three years ago, the demand for his dumpling was sorry due to consumers |
1:20.2 | craving for healthy food. But the strong growth of online food delivery service had pulled |
1:26.7 | the consumers away from the store visit, |
1:29.5 | causing a huge concern for Gail. |
1:33.0 | If I were to advise Gail back then, |
1:35.4 | I would go directly with classical approach. |
1:38.7 | Hiring venturing managers, |
1:40.4 | providing training and how to integrate online offline sales, |
... |
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