Recorded at Mute Six Studios.

This is not your average entrepreneur or e-commerce podcast.

And he's not your average host.

This is the story of a brand with your host, Ramon Vela.

So our whole goal is to help people, to help take the stress out of eating and give you

and deliver on the promise.

Because often it's not for lack of motivation that people are not able to follow through.

They're real hurdles, you know, whether it be a physical

component of you're just a habit of eating or potentially, you know, a kind of salt, sugar, fat,

addiction is sometimes strong, but you're just so used to it. You can't imagine not eating it.

And so we just try and help people make the behavior changes in an incremental way

so that they can have real success while flooding their body with nutrients.

That just, you know, when you have that combination, the chances of success are so much

more powerful than when you're either restricting your calories or you're just trying to

eat like a mono diet of only, you know, one or two things because you're, you know, your brain is powerful and it's just going to tell you, no, I can't, I don't want to do this. I want to eat that food. You can't, we never, never want people to be hungry. And so all of our, all of our plans, we've had so many people on our plans say, I can't eat this much food.

We're like, that's all right.

You don't have to eat at all.

But if you do, you're going to be fine.

And especially on the weight loss and the detox.

Because like you said, you can eat an awful lot of vegetables and vegetable-based products.

And you're not going to gain weight.

Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. But with monthly churn rates pushing 10%

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