Malk Organics - The Simple Ingredient Strategy That Built Consumer Trust

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 April 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out.

Jason shares how a deeply personal career pivot led him to a mission-driven company that’s transforming the plant-based milk category, one clean ingredient at a time.

We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You listen, and you learn, and Jason shares exactly how his team responded and evolved.

🥛 Key Moments in This Episode:

* The "kerfluffle of '21" and what it taught the team about transparency

* Why fewer ingredients = harder formulations (and how they solved for it)

* How shelf life innovation unlocked national growth opportunities

* What Jason learned from running a company and raising kids at the same time

* How leading with humility and gratitude transformed company culture

Join me, Ramon Vela, as we listen to this thoughtful and eye-opening episode that goes beyond CPG and into the heart of leadership, brand building, and consumer trust. Whether you’re a founder, a parent, or a plant-based milk fan—this one’s for you.

For more on Malk Organics, visit: https://malkorganics.com/

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Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.
Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcript

Click on a timestamp to play from that location

0:00.0	We are a thinner product than dairy milk. We are a thinner product than some of the other plant-based
0:07.3	products that choose to use gums, oils, emulsifiers, caragans. Why do they use those remote?
0:14.1	Because they're trying to mimic dairy milk. They want to transition people over. Okay. If that's their business model, then fantastic.
0:23.5	We are truly who we are.
0:25.5	We want to provide those that want plant-based products the cleanest, simplest,
0:29.6	ingredient deck possible.
0:43.3	Hey. Hey everyone, this is Ramon Vela. And this is another episode of the story of a brand.
0:47.0	Like always, we have an amazing guest and brand that we're going to feature on today's show.
0:51.5	But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year,
0:57.9	and they are facing unprecedented challenges.
1:01.7	That's why the story of a brand has worked with the Compass Rose team,
1:06.3	my strategic partner, to provide relief.
1:09.8	We are offering a no-cost solution exclusively for consumer
1:14.9	brand founders and CEOs featured on the story of a brand show as well as listeners, whether
1:22.3	it's to help you map out your brand's growth trajectory or prepare your brand in financials for investors or acquisition
1:29.4	or more. Simply book a one-on-one call with Rose Hamilton, the founder of the Compass Rose team.
1:37.1	This is a $500 value. The calendar is limited, so book your time now. Simply visit
1:44.1	CompassroseVentures.com forward slash Ramon.
1:48.8	Compassroseventures.com forward slash Ramon. Welcome back, everyone. I can't wait to talk about this brand.
1:58.2	This is a product that I used, and so I was really excited to actually try this product. And when I say I use, I use this type of product, but I've actually never tried this one until I got some samples. I'm going to tell you a little bit about my experience as well. But in the meantime, please welcome Jason Bronstadt, who is CEO of Mulk Organics. Welcome to the show.
2:21.8	Ramon, it's an honor to be here with you to have a great conversation. I appreciate the way you
2:26.6	lean into these conversations. I've had a chance to listen to quite a few of them and really exciting
	...

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