Dapper Boi - Confidence Is the Real Product

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 April 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity.

What began as Vicky’s search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why.

We talk about the power of fit, why confidence is Dapper Boi’s actual product, and the wild ride of building a business from scratch. Vicky doesn’t hold back; she shares the highs, the lows, the viral videos, the sacrifices (including selling her house), and what it means to truly serve a community that has long been ignored by mainstream fashion.

🔑 Key Highlights from the Episode:

* How Dapper Boi started with two sizes and a dream, and why jeans came before everything else

* The low-budget, high-impact pre-order model that scaled the brand from $30K to $1M+

* What happened on Shark Tank (and the win that came after)

* Behind-the-scenes sacrifices: selling their home to save the business

* Why Vicky believes fashion isn’t about gender—it’s about confidence

Join me, Ramon Vela, as we listen to this empowering, heartfelt, and fun episode, which proves that clothing can do so much more than dress the body—it can transform lives.

For more on Dapper Boi, visit: https://www.dapperboi.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

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Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health experienced a significant improvement in their heart health in just two weeks!

Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Transcript

Click on a timestamp to play from that location

0:00.0	It really started with my own personal journey, coming out, actually, chopping my hair, really embracing
0:06.5	who I am on the inside to the outside. And one of the first steps for me, really being who I truly
0:14.0	am, is shopping in the men's department. And the men's department, once I tried on those clothes,
0:19.4	I remember feeling like a euphoria.
0:22.2	Like, this is exactly what I've been looking for.
0:24.9	I felt this new confidence.
0:26.6	But I realized along the way, really, those clothes never fit my body.
0:30.5	But I never really questioned it when wearing them.
0:32.8	I thought, well, it's men's clothing.
0:34.2	This is just how it has to be.
0:35.9	I remember wearing my button-up shirts down to my, you know, chest pretty much and leaving it open like it was a style because I couldn't get around my booty. You know, like those clothes are not made for curves, men's clothes. And so it was just an interesting, once I started questioning that, after years of wearing it, then I was like,
0:55.3	it's just not good enough. Like, I want to make it like for me.
0:59.5	Hey everyone. This is Ramon Vela and this is a story of a brand.
1:15.3	Like always, we have an amazing founder and brand that we're going to feature on today's show.
1:19.5	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
1:26.4	And they are facing unprecedented challenges from changing consumer
1:30.7	behavior, inflation, election year anxiety, the cost of capital, and more. However, finding an
1:37.6	experienced knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending
1:43.9	that you reach out to
1:45.8	Compass Rose Ventures, whether you're looking for help positioning your brand and messaging,
1:51.1	diversifying your marketing portfolio, preparing for retail expansion, or fine-tuning your existing
1:57.8	retail strategy, or maybe preparing your brand and financials for investors or
	...

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