On this episode of the Playbook I have Malcolm McCassee, founder of Ethica Underware,

and now acting CEO of Initial Friends Creative Group.

And we're going to talk about tuning out the noise while still listening to your heart.

Join me for all of this and more on The Playbook.

This is Entrepreneurs The Playbook,

where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional Playbook to success and what made them champions

on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This is Dave Melter with entrepreneurs The Playbook and I have Malcolm McCassee.

He is the founder and partner of an extraordinary company called Ethica and Ethica if you don't know is a undergarment for boys, it's girls and boys now, right?

But anyway, we're here to talk about the Malcolm, your playbook to success, right?

You've exited, in a sense, sense from Ethica but you built this business and

what I want you to do is share the philosophies of the challenges that you had and

then moving forward

we're really going to get into how that playbook success

has really developed your entire life.

So starting with, you know, a lot of people just want to know as entrepreneurs,

what was the background in order to start an underwear company?

I'm going to try and sum this up the best I can

because my life has been a little bit of a fun,

crazy.

...