This is an I-Heart podcast.

This is Solvable. I'm Ronald Young, Jr.

We are trying to push people towards decisions that are less carbon intensive, so create less climate emissions from transportation.

Also better for expenditures of tax dollars being more wise, as well as improving safety outcomes in transportation.

For Laura Schuil, making greener decisions isn't a matter of juggling 100 little choices like

when to unplug appliances, eat less meat, or swap out incandescent bulbs for LEDs.

Choose a car that gets 50 MPG over 40 MPG. You don't have to think about it as much. So,

like, think about the big decisions that matter and, like, stop freaking out if you forget your

cloth grocery bags once.

As CEO of Streetlight Data, Shul has the data to back this stuff up. But you won't find

her post-alitizing yet. So I have a fundamental belief that informed decisions will arc towards

changes that I want to see in the world.

But we, as data providers, we have to be neutral because we're a source of truth.

Streetlight Data is a transportation analytics company, and Laura Schuel thinks how we move can be changed for the better.

My name is Laura Shul. I'm the CEO of Streetlight Data.

How to monitor and mold our transportation systems into smart and environmentally friendly

systems is a solvable problem.

I recently watched Mission of Possible Three, and Tom Cruise, who plays Ethan Hunt, is a part of the

Impossible Mission Force.

And this one, he's actually getting married.

And as a result, his cover for working for the Impossible Mission Force is that he works for

the Bureau of Transportation.

...