Making Offers They Can't Refuse | THC 293
The Hardcore Closer Podcast
Ryan Stewman
4.9 • 1.5K Ratings
🗓️ 26 January 2023
⏱️ 12 minutes
🧾️ Download transcript
Summary
There is a variety of sales in today's world, but the three most common ones you'll see are Mortgages, Vehicles, and Life Insurance. We think that there is a reward for everyone , but it isn't true. Unless you have a luxury vehicle or supercar, there really is no real value in vehicles.
The car you bought 10 years ago that was 12,000 is only now worth 2,800. Life Insurance is an investment so that once you pass your family has a little bit of money for whatever they might need it for in life. The only return of a mortgage is the only thing you will actually see an increase in with that type of investment.
I bring this up because it's a point of positioning yourself to still make the sale. It doesn't matter how many statistics you bring up and show them; people will make a purchase if they want to or not.
On this episode, I'm going to walk you through how to communicate to your prospects and clients with an offer they can't refuse.
#RiseAbove
How to Get Involved:
This planet is based on an algorithm and with every positive action, there is an adverse reaction.
Ryan Stewman rose and overcame a life of addiction,
Imprisonment, divorce, and circumstances that would break the spirit of the average human being.
He went on to create a powerful network of winners and champions of life and business creating a movement quickly changing lives one day at a time.
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Transcript
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| 0:00.0 | What's up, Closernation, Chipoy Stoom in here, welcome to another episode of the hardcore |
| 0:06.6 | closer podcast. |
| 0:07.6 | I'm glad that you're here. |
| 0:08.9 | You know, so many people in the sales world, they're always focused on selling a product |
| 0:15.2 | or the results of that product. |
| 0:16.6 | That's what we've been taught our whole life by legends like Zig Ziglar and Tom Hopkins |
| 0:20.7 | and the OG triple legends that have been in this game for forever, they teach us to sell |
| 0:27.1 | a product or sell the result of what that product does, right? |
| 0:30.4 | They say, nobody wants a drill, which is what we would be selling. |
| 0:33.5 | They say, people want a hole and I would say, nobody really wants a hole, right? |
| 0:36.8 | They want a hole for something, run wire through because they want a TV, right? |
| 0:40.8 | They want a hole because who knows what the fuck they need to do, they want a hole because |
| 0:44.2 | they want an earring. |
| 0:45.2 | I don't know, but that's the thing. |
| 0:46.2 | It's like, nobody wants a drill and really nobody wants a hole. |
| 0:49.6 | What they want is the result of whatever that hole gets them because nobody just drills |
| 0:53.1 | a hole for a hole, right? |
| 0:54.2 | So let me talk to you today about positioning your business, your product, your service, |
| 0:58.8 | whatever it is that you sell to be something that's almost an irresistible offer every |
| 1:03.6 | single time. |
| 1:04.6 | See, there's a principle that I learned in sales when I was working in the finance industry. |
| 1:08.8 | When I was a loan officer and I did residential and commercial loans for people, it was like |
... |
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