Making More Money Will Become Easier After Listening To This | The Dept. #101
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 820 Ratings
🗓️ 18 December 2025
⏱️ 64 minutes
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Summary
In this episode of The Dept. Omar breaks down what people are actually buying online and why most creators and entrepreneurs are stuck trying to sell the wrong thing. Joined by ART.MP4 and Brandon Flakes, the conversation unpacks the real drivers behind high-converting offers, from speed and transformation to identity, proximity, and community. Omar introduces a powerful framework that explains why courses, communities, and products don’t sell on their own and how to reposition what you offer so it actually resonates and makes money. If you’re trying to monetize your knowledge, build better offers, or finally understand why some businesses scale while others stall, this episode will completely change how you think about selling online.
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Transcript
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| 0:00.0 | Are you currently in a season where you're looking to create something to sell online and make money? |
| 0:06.9 | I want to tell you that there's so much money to be made online. However, if you are working on the |
| 0:11.8 | wrong thing, you'll be wasting your time. And in this conversation, I want to break down what |
| 0:17.2 | people are actually buying. And here's a hint. It's not courses. It's not your school community. It's not the thing you actually think you're working on. And so let's break this down. Welcome to the department. This is the offers department. Excited to be joined. My name is Omar Ticori, the host of this podcast. I'm also joined with art.m.p4 and Brandon Flakes. |
| 0:40.1 | What's up? A.k.a. three dudes with a hat and glasses. If you're just watching this, |
| 0:49.5 | or maybe you actually caught us on the last episode, because that episode kind of is doing really |
| 0:53.8 | well, and you |
| 0:54.9 | are not subscribed do what's a solid hit the subscribe button i usually don't ask but what's tend to |
| 1:00.6 | happening what's tending to happen is that you know people are watching an episode and then you'll |
| 1:07.1 | never see it's like 75% or. 75% of people who are watching the |
| 1:11.7 | podcast are not subscribed. So hit that subscribe button, but just want to start off with a question |
| 1:17.6 | from your guys's point of view. And that is when you think about making money online, |
| 1:23.0 | what comes to mind? I think selling stuff online, like on Instagram, like the Instagram shop. |
| 1:29.7 | You think about using a profile. Yes. That has an audience per se to sell a product. |
| 1:37.1 | Yes, a physical product. A physical product. What comes to mind? |
| 1:43.2 | Selling overall, whether it's like yourself selling a product that a brand deal is trying to give you, |
| 1:49.3 | or for example, me selling the product I provide, which is clothing based. |
| 1:54.8 | So I guess it just depends on who it is. |
| 1:56.8 | It's great. So a lot of people do kind of come my way to learn sales. And it's funny because at one point, I used to think sales was icky or sales was sleazy or the concept of it. But what I found is when you really understand and look at what people are actually buying, they're not actually buying what you think they are buying. And so what most people or creators |
| 2:19.8 | or entrepreneurs or coaches and consultants, what they think people are buying is they think |
| 2:25.0 | people are buying courses and communities and product. I don't know if you guys have seen that |
| 2:34.1 | post or that picture where it talks about |
... |
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