Making a Vaccine Go Viral
What Next | Daily News and Analysis
Slate Podcasts
4.3 • 2.4K Ratings
🗓️ 3 December 2020
⏱️ 20 minutes
🧾️ Download transcript
Summary
In the last month, multiple drug companies have announced highly effective vaccines for the coronavirus. But getting everyone vaccinated will be a challenge - not just logistically, but also from a PR standpoint. With distribution on the horizon, how can we build vaccine trust?
Guest: Heidi Larson, director of the Vaccine Confidence Project and author of Stuck: How Vaccine Rumors Start -- and Why They Don't Go Away.
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Transcript
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| 0:00.0 | A couple of hours after the UK decided to grant emergency approval to Pfizer's coronavirus vaccine this week. |
| 0:11.6 | I called up Heidi Larson. |
| 0:13.6 | When there's big news in the vaccine world, Heidi's job is to open up a listening post, monitor social media conversations, look to see how science |
| 0:23.5 | is affecting everyday life. I wanted to know how the rest of the world reacted when they got |
| 0:29.8 | the same push notification I had. Well, I think that on the one hand, it's, you know, people are |
| 0:36.5 | enthusiastic and oh, finally it's here. And then on the one hand, it's, you know, people are enthusiastic and, oh, finally it's here. |
| 0:40.4 | And then on the other end is like, told you it was too fast. |
| 0:44.7 | This is moving too quickly. |
| 0:48.7 | Heidi runs an organization called the Vaccine Confidence Project. |
| 0:53.1 | Fast to politicians and scientists is a good thing. |
| 0:57.5 | Fast to the public means, hmm, something's fishy here. |
| 1:07.0 | Heidi has studied all the reasons people have for rejecting vaccines. |
| 1:12.4 | And they've had their reasons since the very beginning when the Smallpox vaccine was rolled out at the beginning of the 19th century. |
| 1:20.7 | There were a lot of anxieties that it's not natural. |
| 1:24.1 | It's against God's plan. |
| 1:25.7 | There are incredible illustrations of people turning into cows in the archives of the Welcome Trust here. |
| 1:33.9 | So was there literally a rumor that you could turn into a cow by getting a vaccine? |
| 1:38.6 | Oh, yeah. That was a perception because it was derived from cows. |
| 1:44.5 | Earlier this year, Heidi noticed a similar rumor about one of the coronavirus vaccines. |
| 1:50.4 | It had been designed using chimpanzee virus, and Russian news agencies began implying it might turn |
| 1:57.1 | people into apes. There was even a photo of Prime Minister Boris Johnson, |
| 2:01.7 | walking around outside Downing Street with a photoshopped chimp face. |
... |
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