Brian Decker, a successful figure in the real estate and lending industry, shares his journey, highlighting key lessons and ventures...
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Connect with Brian!
Website - https://www.soarenergy.com/

Brian initially entered the lending business, inspired by friends earning well in seemingly unconventional fields. Despite warnings of an impending mortgage bubble burst, he persisted during the 2004 recession, eventually establishing a significant market share by 2011.

His innovative approach included a clever direct mail strategy that prompted potential clients to call him, showcasing his early entrepreneurial spirit. Transitioning to employment with a large mortgage company provided insights into scaling operations, but a subsequent legal battle upon leaving taught him valuable lessons about humility and leadership.

Brian emphasizes the importance of recognizing and rewarding employee superpowers, advocating for sharing equity to foster a sense of ownership. His foray into the cannabis industry proved successful, securing a license just as the pandemic hit, providing much-needed funding.

The conversation shifts to the world of cryptocurrency. Both Brian and Ryan express confidence in its future, likening it to the internet's evolution. Discussing Bitcoin's merits, they highlight its algorithmic foundation, controlled supply, and increasing institutional investments.

Ryan introduces Tykes currency and the unique value proposition of NFTs. Brian emphasizes the level playing field that cryptocurrency provides for various investors. Diversification is encouraged, acknowledging that not all assets perform uniformly.

Financial wisdom is shared, emphasizing the importance of learning from the past, investing for the future, and saving during prosperous times. Brian's commitment to optimizing energy bills through Solar Energy reflects his dedication to homeowner benefit.

The conversation concludes with an anecdote about their joint venture in Costa Rica, facilitated by The Discovery Club. Brian and Ryan became co-owners, illustrating their shared entrepreneurial spirit and ventures beyond traditional real estate.