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Valuetainment

“Make Me Feel Seen” - Ritz Carlton Founder DEFINES The Moment Customer Service Is Won Or Lost

Valuetainment

Valuetainment Episodes

Business

4.81.7K Ratings

🗓️ 21 February 2026

⏱️ 11 minutes

🧾️ Download transcript

Summary

Horst Schulze explains why great service is about making people feel seen, heard, and valued. From fixing mistakes the right way to building a culture of empathy and ownership, he breaks down the standards leaders must set to earn lifelong customer loyalty.

Transcript

Click on a timestamp to play from that location

0:00.0

Now, listen, the guy that you went into your room

0:03.0

who runs our cigar lounge now, his name is Mikhail. I have to give him a shout out. Mikhail was the general manager of an Italian restaurant here that I would go to three times a week. I know. I know. You told you the story. You used to three days, but you ended up going five days. Yes. But let me tell you what happened with him. Finally one day he wants to start his own thing.

0:23.3

I said, why don't you come here and run the... ended up going five days. Yes, but let me tell you what happened with him. Finally one day,

0:22.0

he wants to start his own thing. I said, why don't you come here and run this whole place?

0:26.6

The feeling he gives you, horse, he's able to make the customer feel like you're the only thing

0:34.5

that exists in the world. It is such a valuable skill for human being to have.

0:40.9

It's such a valuable skill for a human being to have.

0:43.7

And I'm willing to pay premium for that.

0:46.5

It's a very, very valuable thing for somebody.

0:48.8

You work hard.

0:49.4

You want to go to a place to be left alone.

0:51.3

So where do you go to right now, restaurant? Where do you go to right

0:55.5

now where you feel like the service here is impeccable? What are some places you go today

1:00.5

you like the service you get? We have some small places not known in Atlanta. You see,

1:06.8

I travel still 100 days a year. I used to drive over 200 days a year. What happens when

1:13.0

I arrive somewhere? They pick you up with a limousine. They take you to a gourmet restaurant.

1:17.8

I don't want to go to a gourmet restaurant when I come home with my wife. Is there home or we go to

1:22.8

some similar spot? People know us there. And so you have the attention because they know you and people

1:28.9

say we're glad you're here and that's what you want if that gentleman in the in the ritz here would have

1:37.5

said to you my gosh please forgive me i messed up and i would have moved on there you are by. By the way, I would have moved on the moment.

1:46.6

If you would have just came up and give me the attention and say,

1:49.9

we messed up, he told me the truth.

...

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