Make it epic, w/will.i.am
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 10 August 2021
⏱️ 48 minutes
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Summary
What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).
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Transcript
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| 0:00.0 | Real leaders don't back down when the stakes are high. They innovate. They push forward, |
| 0:07.5 | and then they take the stage at the Masters of Scale Summit. |
| 0:11.6 | Join us in San Francisco, October 7th to 9th to hear from the CEO of the New York Times, |
| 0:17.1 | scientists using cutting-edge technology to find cures, the leader of crypto powerhouse |
| 0:22.0 | Coinbase, a retired four-star general, and many, many more. |
| 0:26.7 | Apply now at mastersofscale.com slash apply 25. |
| 0:31.7 | That's masters of scale.com slash apply 25. |
| 0:36.9 | Your company's data is everywhere in systems, in silos and across teams. But if your |
| 0:42.8 | AI can't reach it, then that data isn't working for you. Every business has unique data, |
| 0:48.0 | what really makes a difference is how you use it. IBM helps your AI access your data wherever |
| 0:53.4 | it lives to change how you do business. Let's create |
| 0:57.5 | smarter business, IBM. Hey listeners, it's Reed. You're about to hear a classic episode of |
| 1:04.6 | Masters of Scale from the Vault. Today's episode is Make It Epic with Will I Am. We originally released this episode in 2019, and it has become a fan favorite. |
| 1:15.7 | To hear the complete, unedited interview that I had with Will, become a Masters of Scale member by going to Mastersescale.com slash membership. |
| 1:24.4 | Now, on to the show. |
| 1:27.2 | And our number, when we do Boom Boom, boom, pal, I'd be rocking them beats. |
| 1:33.5 | I had everybody in the light up suits, form an arrow and lean forward so they could point to the |
| 1:40.7 | beat. I was like, look, I have an arrow that's pointing to what you need to pay attention |
| 1:45.5 | to. That's Will I Am. You know, Will I Am, frontman of the black-eyed peas, among other distinctions. |
| 1:55.6 | He's describing his Super Bowl halftime show from 2011. But to understand the triumph in his voice, |
| 2:02.6 | I think we need to start the story a bit earlier. |
| 2:06.6 | We were rehearsing for the Super Bowl. |
... |
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