Welcome to Before Breakfast, a production of I Heart Radio.

Good morning.

This is Laura.

Welcome to the Before Breakfast Podcast.

Today's tip is to make hay while the sun shines.

When you've got a good opportunity, you can shift your normal processes a little.

Not too much, but some.

So you've got enough metaphorical hay to last the winter.

Today's tip was inspired by an episode of Before Breakfast that you will hear soon

in which I interview Tracy Davidson,

the co-anchor of Philadelphia's NBC 10

4 o'clock and 5 o'clock newscasts.

She mentions in our upcoming interview that currently, as in during the fall of what is an election year,

her station is running three and a half minute outbreaks

versus the normal two and a half minutes.

The reason for this is that Pennsylvania,

where Tracy and I both live,

is a swing state in America's presidential elections.

We also have a competitive Senate race and some others.

There is just a huge market for TV ads right now. So her station is making hay while the sun shines.

Of course, there is a limit to this. You can't make hay 24 hours a day over the summer and

likewise people would stop watching the news if the ads were 30 minutes long,

...