Facebook ads is a very easy place to target people, so you can target people that like very specific items, pet owners, age groups, demographics.

All with a couple of clicks of a button without risking a big budget, so for $5 a day, you can get a lot of traffic to your...

So that's not too little, so give us an example, you go into Facebook, there's a button that says ads on almost every Facebook account.

You attach your credit card to it, you can set a budget that maximum, it'll be 15 bucks.

If you have three ads, three ad sets, do you recommend that people just make one campaign, one ad set, one commercial, one creative?

Yeah, I recommend one campaign, one ad set, one creative.

You don't need to start out with like split testing a zillion different ads.

Just get one product up and running, get an ad out there and start testing the targeting, that's the most important thing.

And do it on a small budget, a little $5 budget, so if it doesn't work out of the gate, you're not breaking the bank, but you learn.

I always say you're either when or you learn, so you can learn from that $5 a budget, and then apply everything you learn and turn it into a big ad.

How do you know if it won versus lies?

Is there a minimum click-through rate you're looking for, a minimum amount of sales, like what are you looking for?

If you're doing a very low-ticket item, you're looking for one sale in the first three days.

Because then you know that you're getting a response to what you're at.

So what low-ticket?

Oh, low-ticket would be like $10 to $25 bucks.

So you're selling to say a pet supply item, $10 to $20?

You're going to spend $15 or $20 bucks if you don't make your money back in the first three days, you pretty much ditch the idea?

Pretty much, yeah.

You can't be emotionally attached to the stuff that you're working on.

You're working back this way for a second.

You can't be emotionally attached to the stuff that you're marketing, because the goal is to make money.

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