Maha Abouelenein: The Power of Self-Reliance
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 26 March 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Can a secretary to a billionaire become his business partner and go on to lead communications for Google and Netflix in the Middle East? Maha Abouelenein proves that with self-reliance and value creation, extraordinary paths unfold. Born in Minnesota but building her career across Egypt and Dubai, Maha shares her journey from small-town America to international communications maven. Her book Influence reveals seven powerful principles for career success, including "stay low, keep moving" and "think of your reputation as currency." Discover how creating value without expecting immediate returns built her remarkable career spanning Weber Shandwick, Google, Netflix, and advising the ruler of Dubai. Maha's insights on personal branding, overcoming imposter syndrome, and making yourself indispensable offer a masterclass in authentic relationship building that works in any culture or industry.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:39.9 | A lot of people think personal branding is about self-promotion. Look at me. I did things. |
| 0:44.4 | I know things. I'm doing this and that. I'm like, no, it's not about promoting yourself. |
| 0:48.7 | It's about promoting your ideas and your thought leadership and your expertise. |
| 0:53.5 | I am 100% convinced that everybody in this world, |
| 0:57.0 | from my niece and nephew to any executive I've ever met, |
| 1:00.0 | has something of value that's unique to them |
| 1:02.0 | that they can offer the world. |
| 1:03.0 | And so it's not about self-promotion, |
| 1:05.0 | it's about idea promotion, about your ideas |
| 1:07.0 | and your lived experiences. |
| 1:10.0 | Music ideas and your lived experiences. |
| 1:21.3 | I'm Guy Kawasaki. This is the Remarkable People podcast, and we have someone who is truly remarkable today. I enjoyed reading her book a great deal. Her name is Maha Abou |
| 1:27.2 | Ella Nane, and she's the CEO and founder of Digital and Savi. |
| 1:31.9 | She's basically a communications and branding maven. |
| 1:35.0 | And her track record includes some amazing companies like Weber Shanwick and Google and General Mills. |
| 1:41.8 | And you are going to love this session. |
| 1:45.1 | So, Maha, welcome to remarkable people. |
... |
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