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London Real

MAGNUS WALKER - PORSCHE HUNTER

London Real

Brian Rose

Investing, Cardano, Crypto, Bitcoin, Brianrose, Ethereum, Londonreal, Technology, Cryptocurrency, Business, Defi

4.41.9K Ratings

🗓️ 2 May 2015

⏱️ 95 minutes

🧾️ Download transcript

Summary

For Magnus Walker an obsession with the Porsche 911 started back in 1977 at the Earl’s Court Motor Show. Since, he’s become the world’s most prolific collector, film location scout and clothes designer with his flowing dreadlocks, beanie hat and powerful beard.

Now based in Los Angeles, Walker was born in Yorkshire. Drawn to an American Dream of sorts he leapt at the opportunity to work at Camp America outside Detroit in 1986. He quickly abandoned Detroit for the west coast, making his way to LA, looking for work. It was there that his career took an unexpected turn.

After being able to make a quick profit selling a pair of PVC trousers to a punk rocker, who in turn asked for eight more pairs, he knew America could deliver on it’s promise of prosperity in the accidental career choice of clothes design. By the 90s Walker had his own brand, Serious Clothing, championed by the likes of Madonna and Alice Cooper.

His other business venture, a film location company, started in a similar way in 2011. After a business called looking to film a music video at his Serious Clothing Warehouse. And where do the Porsches come into this? Well, one never forgets their first love and for Walker, his first love was smell of gasoline and the smooth shaped bodywork of the 911. With business running solidly he could concentrate on his dream, the ultimate Porsche 911 collection.

Since then, opportunity has come knocking once again. A documentary, screen-time on Jay Leno’s Garage show and the boyhood dream of a visit to Porsche in Stuttgart fulfilled. Magnus Walker’s story is the real story of finding opportunity and running with it. Watch it, this Sunday, on London Real.

Transcript

Click on a timestamp to play from that location

0:00.0

This week on London Real, we have the fashion designer, urban outlaw, and Porsche hunter,

0:07.0

Magnus Walker.

0:09.0

People fall in love with bikes and cars and automotive stuff and planes as an early age because that's when you start dreaming.

0:20.0

Car represents freedom to go wherever you want to go however you want to go.

0:24.0

I didn't know what a TED Talk was and to be honest I'm not quite sure why I'm here today.

0:29.0

The clothing, the filming, the buildings that we've owned, the property that we've managed, and the

0:33.9

porsures have all got their own unique style.

0:39.2

We only designed what we personally liked to where we didn't follow a trend, we sort of made the trend.

0:45.0

London Real presents

0:47.0

Magnus Walker, Horse Hunter

0:54.0

Never say no to anything. Never really turn anything down.

0:57.0

Or always be open to things that are slightly different.

1:00.0

Because you don't know where they're going to take you.

1:02.0

Our guest this week is... because you don't know where they're going to take you.

1:03.0

Our guests this week is known as the Urban Outlaw, and I personally first heard about

1:10.0

Magnus from his TED Talk that he gave at UCLA, which is a fascinating 16 minutes on who he is

1:19.1

and he keeps repeating this expression, go with your gut, which really has been the story of his life

1:24.8

and it seems to have happened to him three different times. It started out when he moved to Los Angeles

1:30.5

and created his own fashion brand called Serious Clothing and then it

1:34.9

proceeded when he made a real estate investment in a studio workspace in kind of

1:40.4

the bad part of downtown LA which at the time wasn't cool and that morphed

1:45.2

into a space that he ended up renting out to a lot of television and Hollywood productions and his

...

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