Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

GEAR:30

BLISTER

Arts, Design, Skiing, Snow, Snowboarding, Sports, Outdoors, Bike, Technology, Gear

4.9 • 809 Ratings

🗓️ 21 July 2023

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren’t seeing on the market, and because they just flat-out love skiing.

Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they’ve prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in which they’ve been filming The Bunch’s upcoming film; why they like what’s currently happening in freesking; what they hope to see from the industry in the future, and more. We also touch on why Peyben had to break into a French villa to record this conversation…

As is illustrated by their wide-ranging personal careers in the snowsports world, Magnus and Peyben are thinking a LOT about all sorts of this world’s different elements and aspects, so it was really fun to get their thoughts on a whole bunch of them.

TOPICS & TIMES:

Intros & 1000 Skis Background (2:35)

Design Philosophy & Brand Values (6:15)

Making Skis for Yourselves & for Consumers (10:23)

Prototyping Process (14:14)

Life Cycle Analysis & Sustainability Efforts (22:28)

Why the All-Red Graphics? (34:27)

The 1000 Skis Lineup (42:23)

Mount Points (47:50)

The Bunch & Media Recs (53:30)

Current State & Future of Freesking (1:05:26)

Crashes & Close Calls (1:12:18)

What We’re Celebrating (1:14:55)

RELATED LINKS:

Become a BLISTER+ Member

23/24 Blister Winter Buyer’s Guide Pre-Order

CHECK OUT OUR OTHER PODCASTS:

Happy Hour (for Blister Members)

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey everybody, welcome back to another episode of Gear 30 on the Blister podcast network.
0:12.3	My name is Luke Kappa. I am the managing editor at Blister, and you can check out everything
0:18.0	we are doing and reviewing over at blister review.com. There you can check out everything we are doing and reviewing over at blisterreview.com.
0:23.6	There you can read all of our latest reviews, listen to all of our latest podcasts,
0:29.1	learn about our blister membership and blister plus membership programs,
0:32.8	pre-order our 2023-24, winteryers Guide, and a whole lot more.
0:39.4	Today, I am talking with Magnus Grenier, aka Ski-Man Guy, and Pair Hagelin, who, in addition to
0:48.2	each having storied careers as professional skiers, filmmakers, and being key members of The Bunch, are also two of the
0:56.4	founders and owners of 1,000 skis. Launched just a couple years ago, 1,000 skis does things
1:04.3	differently in many ways. They were founded in Sweden by a group of pro skiers, photographers, and
1:10.5	friends. Their ski lineup is
1:12.9	deliberately concise and features designs not often seen in the rest of the market, and they've
1:19.1	made reducing their environmental impact a priority from the very start. So I talked to Magnus and
1:25.3	Pavin about all of this and a whole lot more, including their
1:28.7	prototyping process, how all of the founding members ended up voting for the same exact prototype
1:34.4	without any prior discussion, and the balance of making skis for themselves and everyone else.
1:41.7	We also get into the takeaways from their partnership with the Research Institute of Sweden
1:47.1	and the resulting lifecycle analysis of their products and business.
1:51.5	The challenges and rewards of the unique ways in which they've been filming the upcoming
1:56.9	bunch film, why they like what's currently happening in free skiing, what they hope to see
2:02.6	from the industry in the future, and more. We also touch on why Pabin had to break into a French
2:10.0	villa to record this conversation. So be sure to catch that part. Anyway, as illustrated by
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from BLISTER, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BLISTER and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.