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Making Space with Hoda Kotb

Magnolia Co-Founder Joanna Gaines on Growing Her Empire and Trusting Herself (July 2025)

Making Space with Hoda Kotb

NBC News

Make Space, Nbc, Motivation, Spirituality, Inspiration, Education, Nbc News, The Today Show, Society & Culture, Self-improvement, Health & Fitness, Today Show, Feel Good, Self Help, Making Space With Hoda Kotb, Making Space, Self Improvement, Hoda, Hoda Kotb, Mental Health, Daily Boost, Today

4.910.2K Ratings

🗓️ 22 April 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Joanna Gaines has built Magnolia into a lifestyle empire, all while navigating the self-doubt that can come with growth and visibility. In this conversation from July 2025, the Magnolia co-founder joins Hoda to open up about imposter syndrome, balancing work and motherhood, and the ways she stays connected to her husband Chip through it all. Plus, she shares what it has taken to grow Magnolia while staying true to herself.

Transcript

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0:00.0

Okay, I want you to close your eyes for a moment, except, of course, if you're driving,

0:10.2

but for those of you who are not behind the wheel, close those eyes, and I'm going to say a name,

0:16.4

and I want you to visualize what comes to your mind. Okay, you're ready? Joanna Gaines. Isn't it unbelievable that

0:25.2

her name alone can drum up all of these beautiful and calm and soothing spaces? Joanna brings to a room,

0:33.4

a house, an office, what so many of us want in our lives. Serenity. Joanna and her husband's

0:41.2

incredible taste for design and interior has made them one of TVs and life's most coveted designers.

0:48.7

Their Magnolia brand has catapulted them into the stratosphere. But let me tell you this.

0:54.2

Behind the TV lights, the ratings, and the aesthetic,

0:57.5

which, by the way, I do love,

0:59.8

is some good old Southern hospitality.

1:02.8

Joanna is warm.

1:04.4

She is full of life.

1:06.0

And I am so glad she's in my world.

1:08.7

I'm Hoda Kotby.

1:09.6

Welcome to my podcast, Making Space.

1:27.0

First of all, I want to say, I love you, and I think you're an incredible human.

1:31.4

But when I watch your design skills and action, all I was thinking about was, where did she learn it?

1:37.2

How did it come to her?

1:39.3

Did you, like, no, did you study?

1:41.2

Honestly, were you that way as a kid?

1:42.9

Like, what happened?

1:43.4

Was not that way as a kid. It's actually quite humorous because, you know did you study? Honestly, were you that way as a kid? Like, what happened? Was not that way

...

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