Ray Edwards, a best-selling author and a copywriting coach. Listen as Nathan asks Ray about books, the mechanics of publishing, how he was able to sell a thousand copies before getting promoted, and how affiliation works.

Famous 5
Favorite Business Book? –The Biography of John Adams
What CEO do you follow?— Peter Diamandis
What is your favorite online tool?—Evernote
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Don’t do credit cards, invest your money, spend less than you earn, take better care of your body…most of the stuff you worry about in your 20s you won’t even remember so lighten up.

Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:54 – Nathan welcomes Ray
02:07 – Writing Riches
02:42 – Ray’s revenue stream
03:00 – How to Write Copy that Sells
05:30 – It’s relatively easy to get published compared to how hard it is to write
06:03 – Mechanics of publishing Ray’s book with Morgan James
07:50 – Business books should be positioning pieces to win clients
08:27 – As a result of having written the book, I can attribute directly or indirectly at least $.5M in revenue
09:07 – The goal with this one (How to Write Copy that Sells) is to sell a lot more books
10:02 – We’re looking for list placement in the book list
10:36 – How did you get the first thousand sales? – Just from my email list
11:11 – How big is your email list? –It was about 37,000 people
11:28 – We went through this whole campaign, for about 2 weeks, basically driving people off the list. Now we are about 17 to 18,000
11:55 – Lining up affiliates for the book
12:45 – How did you do the $400,000 in one month? –We sold to our own list and we had affiliates to promote the course on their list
13:42 – I am the most expensive direct response copy writer in the internet
14:17 – Sometimes people forget that they need to pay you royalties and you start chasing them
14:45 – Making the Call to Action effective
15:08 – What would you headline this podcast to maximize downloads? –Magic Words that Make You Rich
15:25 – www.rayedwards.com

3 Key Points:
Writing something that people want to ready is a lot harder than getting published.
If you’re working on a royalties payment scheme find a way to automate it so you’re not chasing down payments.
Life is short—lighten up.

Resources Mentioned:
Writing Riches – book authored by Ray
How to Write Copy that Sells –the updated version of Writing Riches
Morgan James –the publisher that published Ray’s two books
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The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop