Magic Spoon: How Gabi Lewis Built The Fastest Growing New Cereal Company

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Business, Entrepreneurship

4.8 • 802 Ratings

🗓️ 2 August 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you get to sit down with a founder who grew a million-dollar brand, you can learn a lot.

But when you can sit down with a founder who took what they learned by growing one million-dollar brand and used it to grow their next brand to $100 million in less than two years… that's even better.

That's the conversation we're sharing with you today.

Ryan spoke with Gabi Lewis, who's built a fast growing new cereal company in record time. Let's just say his first business didn't have the widespread appeal of tasty, healthy cereal that reminds you of Saturday mornings and cartoons.

How did Gabi approach funding? What did he do brilliantly to acquire so many customers so quickly? How does he approach sponsorships? And how did he talk to his first business' investors about backing a second project when the first one didn't perform as anyone had hoped?

You'll find out exactly what makes the difference between a 7-figure business and a 9-figure one. Gabi's been featured in Forbes and Time magazine. But this interview is the only place you'll hear answers to the questions you have as a successful brand owner looking to scale even bigger.

Give it a listen and let us know which point blew your mind.

Transcript

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0:00.0	Hey, Capitalist, welcome to the podcast. This is one of my favorite interviews, at least on the topic of
0:09.8	business than I have ever done. I'm going to be interviewing Gabby Lewis. He's the founder of Magic
0:17.3	Spoon, which is a cereal company that's gone from zero to like a gabilion dollars
0:22.7	in like four seconds or something like that. You may have heard the ads on the Tim Ferriss podcast
0:27.4	or Joe Rogan or a bunch of the other influencers where they advertise. But I wanted to hear
0:33.8	a different part of the story. It's one thing to talk about how a business or company
0:38.9	or an entrepreneur went from nothing to have a nine-figure business in two years, which is what
0:45.4	Magic Spoon has done. But there's a different side of this story. And the other side of this
0:50.1	story is that Gabby had another project prior to this one that went okay, but it was a slog.
0:59.0	He called it a zombie business in this interview.
1:03.0	And it's not fair to call it a failure. It wasn't a failure at all.
1:06.0	But it was not the stunning success that his current project is. And I wanted to know how someone goes from
1:14.6	struggling as an entrepreneur in a project that they weren't sure was ever going to work out
1:19.7	where they have a duty to investors and a duty to the marketplace and they're looking
1:24.3	themselves in the mirror saying, like, are we the right people for this?
1:34.1	Going from that to starting a business that goes from nothing to $100 million in a very short period of time.
1:35.5	I wanted to know what he learned in the first project that set him up for success in the second
1:41.4	project.
1:41.7	I wanted to know why he raised money for both of these projects. I wanted to know why he raised money for both of these projects.
1:45.5	I wanted to know how he acquired customers in both of these projects.
1:48.5	I wanted to know what he wish he would have known in the first project.
1:53.0	This is an absolutely fascinating case story of what happens when you get the product market fit right.
	...

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