Summary
There are more than two-and-a-half thousand consumer and business magazine titles on sale in the UK. What is the appeal of magazines and how does the business endure in spite of falling advertising revenues and declining circulation figures?
GUESTS
Wolfgang Blau, President, Conde Nast International
Terri White, Editor-in-Chief, Empire Magazine
Rebecca McGrath, Senior Analyst, Media, Mintel
Transcript
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| 0:00.0 | BBC Sounds, Music, Radio, Podcasts. |
| 0:05.3 | Hello, welcome to the programme. |
| 0:07.2 | Now, when did you last buy a print magazine? |
| 0:10.3 | I was asking myself that very question and thinking I never touch magazines anymore |
| 0:14.2 | before remembering that in fact, in my household, we have regular subscriptions to three of them |
| 0:18.4 | dispatched every week or month. |
| 0:20.3 | And I'm not alone. There is life in that medium. |
| 0:23.8 | But for how long? We know newspapers are struggling, |
| 0:26.7 | so do we expect magazines to be partners in the decline of paper? |
| 0:30.9 | Well, this week we'll pick apart the business of magazines now and into the future, |
| 0:35.7 | and I've three very well-qualified guests to help us with that. |
| 0:39.3 | Let's meet them. And first is Wolfgang Blow, President of Condé Nass International. Wolfgang, |
| 0:44.6 | just take us through the main magazines in the portfolio. |
| 0:48.8 | Our main brands globally are Vogue, Chiqu, Vanity Fair, Wired, Glamour, here in the United Kingdom, also Tatler or World of Interiors. |
| 0:59.5 | And I'm sure I've forgotten one or two plans in this long list. |
| 1:02.0 | And in some countries, there are things like La Coutina Italiana. |
| 1:05.6 | And we publish in 12 countries where we run our own publishing companies. |
| 1:10.0 | And then we also have license |
| 1:11.1 | partnerships where other publishing companies are publishing our brands. |
| 1:15.0 | Just describe me the structure of the company. So this is a pretty big global company, |
| 1:19.3 | but it's private company. I can't buy shares in Condé, now. |
| 1:22.1 | It is a family-owned company that is so private that most people don't even know that |
... |
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