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SaaS Interviews with CEOs, Startups, Founders

Madwire $100m ARR Looks for Private Equity Partner for SMB Rollup Strategy

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 26 October 2021

⏱️ 18 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

We're about a million a month right now is about what our average is.

0:04.1

So, and that's been growing.

0:06.0

It's hard to tell because it's new.

0:07.5

It's been growing a lot.

0:08.4

But we think it'll flatten out probably be like 20% monthly growth here over the next couple years.

0:15.8

You are listening to conversations with Nathan Latka, where I sit down and interview the top

0:21.0

SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.

0:28.9

We've published thousands of these interviews, and if you want to sort through them quickly

0:32.7

by revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to

0:38.5

Gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these

0:43.0

podcast interviews. Check it out right now at GitLatka.com.

0:49.1

Hey, folks. My guest today is J.B. Kellogg. He's the co-founder and co-CEO of Madwire

0:53.8

and Marketing 360s. He's a 3X top and co-CEO of Madwire and Marketing 360s.

0:55.1

He's a 3x top CEO award winner by Glassdoor and 8 times Inc. 5,000 fast-scoring company.

1:00.2

4X Glassdoor, best place to work. But more importantly, he left us out of the bio, but I love it.

1:04.4

Bootstrap founder, let's say very capital efficient founder worth more than $100 million in AR. J.B. Kellogg, are you ready to take us to the top? I am. I appreciate you. Glad to being here.

1:12.7

I can't say fully bootstrap. But anytime someone's raised way less than their ARR,

1:17.2

I can say like they're bootstrapped, right?

1:19.3

Right, pretty much. And we were for the first five years legitimately. So what did you do then?

1:23.8

You do like $7 million or something, right? Seven million, yeah, seven and a half. Why'd you do that? I mean, you're crushing it, it sounds like. Yeah, we were growing really well,

1:31.9

but we thought we could grow a lot quicker and could use some of that additional capital.

1:35.7

So we found some partners that we liked and went with it. And that was what, 2015? That was in a 20, yeah, 15, 14 right in that area. Yeah. What, do you remember,

...

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