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The Naked Scientists Podcast

Dr Chris Smith

Science Radio, Engineering, Naked Scientists, Natural Sciences, Technology, Life Sciences, Health & Fitness, Medicine, Science

4.6 • 957 Ratings

🗓️ 3 May 2022

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From skateboarding bulldogs to drumming gorillas, modern advertising is teeming with wacky characters and far-fetched fantasies, often with little relation to the product actually being promoted. But why? If you have found yourself wondering how mad marketing in all its forms actually works to get us to buy things, join us as we take a look at the science supporting the strategies of the world's biggest brands. We'll be talking to marketing experts to uncover what makes a successful campaign, and the techniques agencies use to test the tautness of our heart strings while viewing their ads.... Like this podcast? Please help us by supporting the Naked Scientists

Transcript

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0:00.0	All engine running,
0:03.0	running, absolutely genius.
0:04.0	Get this.
0:05.0	Welcome.
0:06.0	This is the show where we bring science.
0:08.0	What that essentially means is discovery is
0:10.0	advances, research, technology, unbelievable.
0:13.6	Without further ado, this is the naked scientist.
0:17.2	Hello and welcome to the naked scientist,
0:19.6	the show where we bring you the latest breakthroughs in science, technology and medicine.
0:24.0	I'm Julia Ravi and in this week's programme, a mysterious outbreak of hepatitis cases among
0:30.0	British children, the robot capable of jumping over a house that might help us to hop on the moon,
0:36.0	and video calls causing a crash in creativity. And in the second part of the programme,
0:41.6	we will be popping up to talk about ads.
0:45.0	They know everything about you.
0:46.7	Do you want people to know insurance companies?
0:50.1	You may have a certain health condition and that you're really worried about it and you've begun taking medication.
0:54.8	Do you want pharmaceuticals to know?
0:57.2	We are thought to be exposed to thousands of ads every single day, but how did these market
1:02.3	employees actually get us to buy?
1:04.8	We explore how these campaigns play on our psychology to hook us in, and how advertisers use
1:10.0	programmatic techniques to place incredibly specific temptations on our device screens.
	...

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