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Yo Quiero Dinero

Made With Sazón: Turning Recipes into a Digital Empire with Elena Gergis

Yo Quiero Dinero

Jannese Torres

Personal Finance, Entrepreneurship, Finances, Generational Wealth, Budgeting, Investing, Financial Literacy, Business, Wealth, Personal Finance For Latinas, Equal Pay, Saving

4.8616 Ratings

🗓️ 22 September 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this episode of Yo Quiero Dinero, host Jannese Torres sits down with Elena Gergis, the creator behind Made With Sazón, to talk about the journey from beauty blogging to becoming a viral Puerto Rican food content creator. Elena shares how rediscovering her cultural roots led to explosive growth online, why niching down matters, and how consistency pays off when building a brand. From her viral coquito recipe to monetizing her website and landing brand deals, Elena gives a real look into what it takes to grow as a solo creator while balancing motherhood and entrepreneurship. This conversation is full of practical lessons for anyone thinking about launching their own content brand.


What You’ll Hear in This Episode:

2:01 Elena’s transition from beauty and lifestyle blogging to food content

4:30 The power of embracing your culture and niche to stand out online

7:26 What it feels like to go viral—and how to prepare for it

13:30 Elena’s income streams: ads, brand partnerships, and social media monetization

21:13 What she's accomplished so far

24:34 What Inspired her to build on Youtube

26:21 How she structures her days as a mom and creator

35:00 The role of AI and automation tools in her business

37:46 Elena’s vision for the future—including cookbooks, TV appearances, and more


Resources & Links:


This podcast was produced and edited by Idea to Launch Productions


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Are you tired of feeling like your paycheck disappears before you can even breathe?

0:05.0

My amor, trust me, it is not your Cafacito budget. It is your income strategy.

0:09.8

My jump start your blog boot camp is where students are learning how to turn their voice into revenue.

0:14.2

We're talking SEO made simple, content that attracts brand deals, systems that run while you sleep,

0:20.0

and a clear plan to monetize

0:21.7

without living on social media.

0:23.8

Inside this program, you'll pick a profitable niche,

0:26.6

launch a clean WordPress website,

0:28.6

and publish your first money-making posts

0:31.1

with step-by-step guidance from me.

0:33.5

You'll get templates, tech walkthroughs, and coaching

0:36.2

so you can stop guessing and start earning.

0:38.6

So whether you want to pay off debt, leave a job on your terms or fund your fire plan,

0:43.1

this is your blueprint.

0:44.9

Enrollment ends Monday, September 22nd.

0:47.3

And when doors closed, they are closed for the year.

0:50.3

So if you're done waiting for permission and ready to build a digital asset that pays you back,

0:55.3

pull up. Go to joquerodinnerpodcast.com slash boot camp to register. Again, enrollment closes

1:02.0

Monday, September 22nd. Let's build something your future self will thank you for.

1:10.4

Hi, I'm Jamie East from the excellent daily news podcast, The Smart 7, which gives you the

1:14.9

seven biggest stories of the day in seven minutes, and we're currently sponsored by Klarna,

1:19.0

the flexible choice for smart secure payments.

...

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