Thanks so much for choosing our podcast. Before you start this episode, this is Kellyn Erskine

from the future. If you're listening to The Bookpile for the first time, I highly recommend

starting on a later episode after we hit our stride. Some of my all-time favorites are when we cover

the books, The Hunger Games, 1984, and the roasts of the Da Vinci Code or any of the Twilight Rosts.

If you hear because you already like the podcast and want to binge from the beginning,

then thanks again. New episodes every Monday.

Hey, everyone. What if you could make messages that no one would ever forget?

Today's book is Made to Stick by Chip Heath and Dan Heath,

who have teenage girls around the country debating, who's the sexiest Heath? Hey, I'm Kellanerskin. I'm a comic, a father,

and the first person in 2020 to start a podcast. I'm David Vance, and in an effort to make my name more

memorable, I decided to share it with a nude photographer, and that is true.

Wait, is there a story behind that?

Oh, no, there's just a nude photographer named David Vance.

Mate to Stick is all about making your messages as memorable as possible.

Working in ads, this book has influenced my writing

more than any other writing book I've ever read, so I'm excited to share it with all of you.

I guess that doesn't work for both of our intro, huh? And Kellan will tag along for the ride.

And this is the book pile. All right, and without further ado, here are five lessons that we

took from Made to Stick.

Lesson 1. Make your messages surprising but fitting.

So this concept, the Heath Brothers call it being post-dictible, meaning the message should surprise you.

It's not predictable, but after you hear it, it makes sense. It's post-dictable.

...