MADE: Custom Technical Apparel
GEAR:30
BLISTER
4.9 • 843 Ratings
🗓️ 19 March 2021
⏱️ 53 minutes
🧾️ Download transcript
Summary
MADE is a new company that’s setting out to make custom technical apparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about why they started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.)
TOPICS & TIMES:
- Co-founder backgrounds (04:63)
- How did you all meet? (06:26)
- MADE’s mission statement (09:46)
- How do companies decide what’s a S,M,L,XL, etc? (10:23)
- MADE’s measuring process (13:49)
- Modular designs (15:16)
- When does MADE launch? (17:18)
- Who is the MADE customer? (19:34)
- Industry sizing standards — or the lack thereof (21:27)
- Materials (22:43)
- Feature Sets (26:43)
- Anorak Fight! (30:49)
- Sustainability (37:03)
- Time from placing order to receiving product (39:34)
- Circularity (43:22)
- Inclusivity & removing the concept of gender (44:50)
- The present & future of MADE (47:07)
- What We’re Celebrating (50:36)
RELATED LINKS
- MADE’s Indiegogo campaign
- Blister Recommended Shop: The Ski Monster
- Bikes & Big Ideas: Cassie Abel, Wild Rye
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Transcript
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| 0:00.0 | What is up, everybody, and welcome back to Gear 30 on the Blister Podcast Network. |
| 0:10.9 | I'm Jonathan Ellsworth, and you can check out everything we're doing and reviewing over at |
| 0:16.1 | blisterreview.com. |
| 0:19.1 | Okay, today, Luke Kappa and I are talking to the three co-founders of a new company called |
| 0:24.6 | Made, which is making custom technical apparel. |
| 0:29.0 | Now, those are not three words that we tend to hear together, but as you are about to see, |
| 0:34.8 | this is a really sharp group of three veterans of the apparel |
| 0:38.1 | and outdoor industry. |
| 0:39.7 | And we talked to them about why they started made and how they are making this happen. |
| 0:46.1 | By the way, you should also check out the conversation that we posted yesterday over on our |
| 0:51.6 | Bikes and Big Ideas, podcast podcast feed because we had a fantastic conversation |
| 0:57.3 | with Cassie Abel, who is the co-founder of Wild Rye. Now, that conversation pairs really well |
| 1:04.9 | with this one that you are about to hear, so you should check them both out, and you know, |
| 1:10.6 | you ought to be subscribing to bikes |
| 1:12.8 | and big ideas because we got a ton of good conversations happening over there, too. |
| 1:17.7 | So check it out. |
| 1:18.9 | Now, this episode of Gear 30 is presented by our Blister recommended shop, The Ski Monster. |
| 1:25.4 | This season's best gear is now on sale at the ski monster and you can get |
| 1:31.2 | free shipping and if you are a blister member or if you hurry up and become a blister member, |
| 1:37.8 | you can also get an additional 15% off. So go to the ski monster.ster.com, take a look around, and get yourself a great deal. |
| 1:49.1 | And now, let's get to this really interesting conversation we had with Cheryl Labar, Capri |
| 1:54.8 | Philip, and Dustin Butcher, and our very own Lou Kappa about made custom apparel. |
... |
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