You're listening to the Oil and Gas This Week podcast with Mark LaCour and Jake Corley.

This is the show for busy oil pros who quickly want to keep their finger on the pulse of the industry.

You're listening to Oil and Gas This Week podcast brought to you by IBM.

This is the show for busy oil pros who want to quickly keep their finger on the pulse of the industry.

Thanks to everyone for joining us, and this is episode 166.

Hey, Paige, thanks for joining.

Jake couldn't make it.

We're sitting here in San Francisco at the IBM Think Conference, and we actually have a guest, which we never have on this show. Christopher Penn, thanks for joining us, man. Thank you for having me. And if you don't know, Christopher, my favorite marketing podcast in the world is marketing over coffee. And Christopher, you're one of the host on that show. That's right. We started our show in a literal coffee shop in

2007. It was a Dunkin' Donuts in Natick, Massachusetts, because my co-host and I, John Wall, we had to get up early to go to our respective jobs. We're like, oh, what if we get together? Let's meet at this Duncan Donuts, 5 a.m. on Wednesday mornings, and we did that for a few years until life, life changed down but he kept recording the show every week and it literally if even if you're not

into marketing they come across some And we did that for a few years until life changed down. But he kept recording the show every week.

And it literally, even if you're not into marketing, they'd come across some really cool stuff, even from a sales point of view. So go listen to show. We'll put a link in the show knows. Now here's something we talked about with you a little bit last night. This show, Oil and Gas This Week, which is the number one oil and gas podcast in the world, We plagiarized y'all.

Now we've reached out to y'all.

We reached out to y'all and said we love the format.

We're going to use it. week, which is the number one oil and gas podcast in the world, we plagiarized y'all. Now, we've reached

out to y'all and said, we love the format. We're going to use it, right? So that was my, the first host, James Hahn and I, but James Hahn came and I said, this is a great format. We'll go through questions. We'll go through news articles, and we have the subject matter expert, and then we have the guy that really doesn't know a whole lot,

but by him asking questions,

the audience gets educated too,

so it's just a great format.

So thank you for letting us plagiar. expert, and then we have the guy that really doesn't know a whole lot, but by him asking questions,

the audience gets educated, too. So it's just a great format. So thank you for letting us plagiarize your show. So listeners out there, if you like this, go listen to Mark it over coffee because that's where we actually got the phone. And we'll definitely put a link in the show notes. Absolutely put a link of shows. And Chris, before we actually jump into it, one of the things is you've actually recently launched your own gig, right?

And so now you're the chief innovator and trust insights.

What do you do over there?

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